Adthena

Business Development Rep

• Maintain consistent outbound activity across calls, emails, and LinkedIn to generate new meetings.
• Book meetings with qualified personas who are from your assigned TAM.
• Work closely with the AE team to align on target accounts and maximise meeting quality.
• Engage in early discovery conversations to identify pain points and qualify interest.
• Take a consultative approach and propose solutions based on the Adthena Value Proposition, leveraging Adthena case studies and use cases.
• Meet, if not exceed, monthly targets and document activity within Salesforce.
• Use tools like Outreach, Orum, and Sales Navigator to plan and scale outreach effectively.
• Navigate conversations with technical and economic buyers at a strategic level (C-Suite, VP or Director).
• Conduct thorough research on strategic accounts to identify key business priorities and potential opportunities for engagement.
• Work closely with the AE team to build a qualified pipeline.
• Track and report on your KPIs such as outreach volume, meetings booked, and conversion rates.
• Stay up-to-date with industry trends, competitors, and Google’s recent updates/developments.
• Eager to advance within the sales organisation by creating a positive impact both within the role and also in the broader organisation.

Business Development Representative