Voice of the Customer
Boots on the ground with customers as part of sales motions. Understanding what sales motions achieve the highest close rate, while influencing what service bundles are necessary to delight customers.
Create a feedback loop of how service engagements
Product Assessment & Roadmap Development
Conduct a comprehensive inventory of all existing products, services, capabilities, solutions, and development methods.
Lead the continuous assessment and prioritization of the product portfolio.
Develop the Adswerve product and solutions roadmap in conjunction with key internal partners, including TS, Analytics, Ops, AI teams, and sales teams.
Manage the ongoing quarterly refinement of the roadmap to ensure it meets evolving market and business needs.
Go-to-Market Strategy & Internal Alignment
Publish the product roadmap to the wider company to drive complete internal alignment.
Develop a comprehensive Go-to-Market (GTM) strategy, working closely with the Marketing team to provide input into sales materials, PR strategy, and positioning.
Work alongside HR to develop a comprehensive training curriculum for the company, ensuring all teams understand the evolving product offerings.
Solutions SME & Revenue Impact
Leverage product strategy work to spend time in the market as a Solutions Subject Matter Expert (SME).
Act as a strategic extension of the Sales Engineering team, actively pitching new business with Sales.
Partner with Customer Success (CS) to grow existing client accounts and drive expansion.

Requirements

15+ years of experience in a product or solutions leadership role.
Proven track record leading and scaling Performance Marketing, data, identity, modeling, AI, Cloud, and analytics solutions revenue in enterprise-focused environments.
Experience working with C-level executives, bringing technology solutions to solve business challenges.
Bachelor's degree required or equivalent professional experience.
Possess deep understanding of the industry, competitive landscape, and ability to guide long-term strategy.

Benefits

Semi-annual bonus potential
Medical, dental and vision available for employees
Paid time off including vacation, sick leave & company holidays
Paid volunteer time
Flexible working hours
Summer Fridays
“Work From Home Light” days between Christmas and New Year’s Day
401(k) Plan with 5% company match and no vesting period
Employer Paid Parental Leave
Health-care Spending Accounts
Dependent-care Spending Accounts
Employer Paid Basic Life Insurance
Voluntary Life Insurance (Employee/Spouse/Child)
Employer Paid Short & Long Term Disability
Employee Assistance Program (EAP)
Continuing Education Reimbursement
Employee Referral Bonus Program
Monthly Remote Work Stipend
New Hire Office Equipment Reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product assessmentroadmap developmentgo-to-market strategyperformance marketingdata analyticsidentity solutionsmodelingartificial intelligencecloud solutionsrevenue impact

Soft Skills

customer engagementinternal alignmentstrategic thinkingcollaborationcommunicationleadershiptraining developmentinfluencingproblem-solvingrelationship management

Certifications

Bachelor's degree