Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
Identify third-party data segments, manage audience lists, and curate publisher lists.
Negotiate and implement direct and private marketplace (PMP) deals with media partners.
Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360, Amazon DSP, and The Trade Desk.
Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution.
Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.
Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.
Lead regular planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.
Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.

Requirements

3+ years of proven experience in programmatic advertising activation and planning.
Hands-on experience with major DSPs including DV360, Amazon DSP, and the Trade Desk preferred.
Ability to translate complex digital media metrics into clear, meaningful campaign stories.
Strong organizational and project management skills with the ability to lead client calls and present data-driven strategies.
Proficiency in process placing tracking pixels on client websites (directly or using GTM) and building online and offline conversion and attribution models.

Benefits

Medical, dental and vision available for employees
Paid time off including vacation, sick leave & company holidays
Paid volunteer time
Flexible working hours
Summer Fridays
“Work From Home Light” days between Christmas and New Year’s Day
401(k) Plan with 5% company match and no vesting period
Employer Paid Parental Leave
Health-care Spending Accounts
Dependent-care Spending Accounts
Employer Paid Basic Life Insurance
Voluntary Life Insurance (Employee/Spouse/Child)
Employer Paid Short & Long Term Disability
Employee Assistance Program (EAP)
Continuing Education Reimbursement
Employee Referral Bonus Program
Monthly Remote Work Stipend
New Hire Office Equipment Reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

programmatic advertisingcampaign managementA/B testingdata-driven optimizationattribution modelstracking pixelsconversion modelsaudience segmentationnegotiationmedia strategy

Soft Skills

organizational skillsproject managementcommunicationleadershipcollaborationstrategic planningdata interpretationproblem-solvingclient managementpresentation skills