adstrong

Digital Marketing Manager – B2B

adstrong

full-time

Posted on:

Location Type: Remote

Location: Germany

Visit company website

Explore more

✨ AI Apply
Apply

Tech Stack

WordPress

About the role

  • Performance Marketing Ownership. Plan, run, and optimize performance marketing campaigns across Google Ads, LinkedIn Campaign Manager, and Meta Ads.
  • Budget & KPI Management. Own paid media budgets end to end, including pacing, scaling, and performance-based allocation against clear KPIs.
  • Messaging & Conversion. Translate product strengths into clear, conversion-focused messaging across ads, funnels, and landing pages.
  • Funnel & Landing Page Optimization. Test and scale funnels, creatives, and landing pages based on performance data and user behavior.
  • Tracking & Attribution. Set up and maintain tracking and attribution across Google Tag Manager and CRM-based tools like HubSpot.
  • Analysis & Optimization. Analyze performance across channels and the full funnel, turning insights into actionable improvements.
  • B2B Demand Generation. Use LinkedIn as a core B2B demand channel and support webinars and events where relevant.
  • Cross-Functional Collaboration. Work closely with the team, taking ownership of outcomes rather than activities.

Requirements

  • Performance Marketing Experience. 3-5 years of experience in digital marketing, with strong hands-on expertise in performance marketing within a B2B or SaaS context.
  • Paid Media Expertise. Proven experience managing CPC-, CPM-, and CPA-based campaigns, primarily on Google Ads and/or LinkedIn Campaign Manager.
  • Tracking & Attribution. Hands-on experience with Google Tag Manager, web analytics tools (GA4, Plausible, or similar), and CRM-based attribution systems such as HubSpot, Salesforce, Pipedrive, or ActiveCampaign.
  • Analytical & Data-Driven. Strong analytical skills with the ability to interpret data and translate insights into optimization actions that drive pipeline and revenue.
  • Outcome-Oriented Mindset. You focus on impact over activity and optimize toward clear business goals like efficiency, pipeline, and growth.
  • Hands-on & Proactive. You take ownership, move fast, and learn through testing rather than waiting for perfect conditions.
  • Collaborative & Low Ego. You value open discussion, shared learning, and improving results together.
  • Language Skills. Business-fluent English (written and spoken). German is a plus.
  • Nice to Have. Experience with WordPress and Webflow or Framer, including landing page optimization; basic design collaboration using tools like Figma or Canva; support of B2B webinars and onsite events; experience working in a startup or scale-up environment; and familiarity with AI tools for marketing analysis or creative workflows.
Benefits
  • Real Impact, No Busywork You’re not managing tickets. You’re shaping a brand, pipeline, and growth with direct access to decision-makers.
  • Remote-First & Low Overhead Work fully remote with a lean setup, fast decisions, and minimal bureaucracy.
  • Creative Freedom with Responsibility You get room to test, iterate, and build. With that freedom comes ownership of results.
  • A Product with Proof adstrong demonstrably boosts revenue, visibility, and branding for agencies and online shops.
  • Deep Market Relevance We influence more than 20% of the global Google CSS ecosystem and work with thousands of online shops across Europe.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingdigital marketingCPCCPMCPAfunnel optimizationlanding page optimizationdata analysisB2B demand generationcampaign management
Soft Skills
analytical skillsoutcome-oriented mindsetproactivecollaborativelow egocommunicationownershipadaptabilityproblem-solvingteamwork