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Digital Marketing

• Performance Marketing Ownership. Plan, run, and optimize performance marketing campaigns across Google Ads, LinkedIn Campaign Manager, and Meta Ads.
• Budget & KPI Management. Own paid media budgets end to end, including pacing, scaling, and performance-based allocation against clear KPIs.
• Messaging & Conversion. Translate product strengths into clear, conversion-focused messaging across ads, funnels, and landing pages.
• Funnel & Landing Page Optimization. Test and scale funnels, creatives, and landing pages based on performance data and user behavior.
• Tracking & Attribution. Set up and maintain tracking and attribution across Google Tag Manager and CRM-based tools like HubSpot.
• Analysis & Optimization. Analyze performance across channels and the full funnel, turning insights into actionable improvements.
• B2B Demand Generation. Use LinkedIn as a core B2B demand channel and support webinars and events where relevant.
• Cross-Functional Collaboration. Work closely with the team, taking ownership of outcomes rather than activities.

Digital Marketing Manager – B2B

Financial Planning and Analysis

• Manage and maintain customer, contract, and billing data across systems.
• Oversee approximately 250 outgoing invoices per month (e.g. via Easybill).
• Handle contracts, contract changes, and cancellations.
• Monitor incoming payments via bank and payment providers (e.g. Stripe) and assign them correctly.
• Spot missing or delayed payments and follow up proactively.
• Handle payment follow-ups in a professional, friendly, and solution-oriented way, with a focus on maintaining strong customer relationships.
• Collaborate closely with external accounting and tax advisors.
• Support the implementation and optimization of finance, billing, and CRM tools.
• Maintain a clear, reliable contract and billing database.

Digital Marketing Manager – B2B

German Speaking Finance & Billing Operations Specialist