Product Marketing Manager – AdTech/MarTech
Adskeeper
contract
Posted on:
Location Type: Remote
Location: Ukraine
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About the role
- Contribute to building positioning and messaging in order to distinguish Adskeeper from competitors.
- Plan and execute GTM for new features, as well as launch campaigns for new niches and geos, together with other teams.
- Create sales enablement materials: niche specific presentations, one pagers, success stories, and battlecards against competitors.
- Create materials for existing clients, including data stories, vertical playbooks, feature deep dives.
- Partner with analytics and product to launch geo specific campaigns, and improve conversion from registration to first profitable campaign.
- Feed the product team with insights from the field by running interviews, surveys, and win/loss analysis.
- Own and maintain the marketing calendar for product updates.
- Work with internal and external teams (incl. designers, videographers, copywriters, agencies) to brief, produce, and deliver product marketing assets on time and at the right quality.
Requirements
- 3+ years of experience in product/growth marketing.
- Ability to plan and execute GTM strategies, launch campaigns.
- Experience creating case studies, product playbooks, and other sales materials.
- Deep understanding of the native ad tech ecosystem and/or the broader performance marketing landscape.
- Experience conducting user research/surveys.
- Upper-Intermediate / Advanced English.
- Fluent Ukrainian.
- Will be a plus: Experience with AdTech/MarTech.
- Experience with Asia/LATAM markets.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
GTM strategiesuser researchcase studiesproduct playbookssales materialscampaign executiondata storytellingconversion optimizationwin/loss analysismarketing calendar management
Soft skills
collaborationcommunicationproject managementanalytical thinkingcreativityattention to detailtime managementinterpersonal skillsproblem-solvingadaptability