Adskeeper

Product Marketing

• Contribute to building positioning and messaging in order to distinguish Adskeeper from competitors.
• Plan and execute GTM for new features, as well as launch campaigns for new niches and geos, together with other teams.
• Create sales enablement materials: niche specific presentations, one pagers, success stories, and battlecards against competitors.
• Create materials for existing clients, including data stories, vertical playbooks, feature deep dives.
• Partner with analytics and product to launch geo specific campaigns, and improve conversion from registration to first profitable campaign.
• Feed the product team with insights from the field by running interviews, surveys, and win/loss analysis.
• Own and maintain the marketing calendar for product updates.
• Work with internal and external teams (incl. designers, videographers, copywriters, agencies) to brief, produce, and deliver product marketing assets on time and at the right quality.

Product Marketing Manager – AdTech/MarTech