AdParlor

Strategy Lead, Influencer Marketing – Part-Time Contract

AdParlor

part-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$60 - CA$70 per hour

Job Level

Senior

About the role

  • Translate client briefs into holistic influencer and creator strategies aligned to brand goals, audience insights, and platform dynamics
  • Develop compelling creator concepts, narratives, and content frameworks that can be activated across paid, organic, and amplification strategies
  • Lead strategic thinking for influencer-led new business pitches, including POVs, audience strategies, creator approaches, and measurement frameworks
  • Partner closely with Sales to support new business efforts by shaping pitch narratives, strategic recommendations, and creator-led solutions that drive client confidence and close opportunities
  • Collaborate cross-functionally with Influencer Operations, Paid Media, Client Strategy, and Sales to ensure ideas are executable, scalable, and performance-driven
  • Stay ahead of creator trends, platform shifts, and cultural moments, then actually apply them in ways that make sense for brands
  • Help elevate the strategic bar of the creator organization through frameworks, best practices, and thought leadership
  • Support existing client campaigns with ongoing strategic optimization and fresh creative thinking as programs evolve

Requirements

  • 5–8+ years of experience in influencer marketing, creator strategy, or social strategy, ideally within an agency or fast-paced brand environment
  • Detail-oriented and able to prioritize multiple deliverables to hit tight deadlines
  • Proven ability to turn insights into smart, creative, and sellable strategies
  • Comfortable creating highly-visual presentation slides
  • Deep understanding of the creator ecosystem across platforms like TikTok, Instagram, YouTube, and emerging channels
  • Strong storytelling skills with the ability to clearly articulate strategy to internal teams, Sales partners, and client stakeholders within live pitches
  • Comfort balancing imagination with practicality. Big ideas that actually ship
  • Experience collaborating cross-functionally with operations, amplification, client services, and Sales teams
  • A point of view on where creator marketing is going, not just where it’s been
Benefits
  • Fully stocked kitchen
  • Catered lunch two days a week
  • Activity-filled events
  • Recreational sports leagues
  • Networking with local charities
  • Quarterly outings to sports games, fun dinners, and meditation classes
  • Competitive compensation
  • Ample career and professional growth opportunities
  • Volunteer and philanthropic activities throughout the year
  • Educational and social events
  • Opportunity to work for a high-flying performance marketing company!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketingcreator strategysocial strategystrategic optimizationcontent frameworksmeasurement frameworksaudience strategiespresentation skillsstorytellingcreative thinking
Soft Skills
detail-orientedprioritizationcollaborationstrategic thinkingcommunicationimaginationpracticalityleadershipclient confidencecross-functional teamwork