SEO Content Marketing Manager
Adoreal
full-time
Posted on:
Location Type: Remote
Location: United States
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Tech Stack
About the role
- Refine AI-generated content for aesthetic practices across web, social, PPC, and traditional channels, transforming drafts into engaging, patient-focused copy that informs and converts
- Conduct keyword research and competitive analysis for multiple practice clients to identify content opportunities and optimize existing assets for local and national search
- Partner with cross-functional teams (design, paid media, social) to provide strategic copywriting guidance and SEO best practices tailored to each practice's market
- Support the SEO Team Lead in developing client content strategies, identifying optimization opportunities, and implementing editorial standards across all accounts
- Monitor content performance metrics for client websites and recommend data-driven improvements to boost rankings, patient inquiries, and appointments
- Maintain brand voice consistency for each practice while adapting tone and style for different treatments, audiences, and platforms
- Write descriptive and directive LLM prompts for various projects within the marketing organization
- Stay current on aesthetic industry trends and regulations to ensure all content is accurate, compliant, and competitive
- Develop and execute a comprehensive content calendar aligned with SEO goals, product launches, and brand narrative
- Write, edit, and proofread high-quality blog posts, whitepapers, and landing page copy that adheres to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles
- Perform in-depth keyword research and on-page optimization (meta tags, internal linking, header structures) to improve organic visibility
- Oversee the content production pipeline, ensuring all assets are delivered on time and meet quality standards
- Monitor content performance using tools like Google Search Console and Google Analytics 4; use data to pivot strategies and improve ROI
- Work closely with technical SEO and development teams to ensure content is properly indexed and rendered
Requirements
- 7+ years of professional copywriting or copy editing experience, with at least 4 years focused on SEO-driven content
- Proven track record of improving organic search rankings and traffic through content optimization, ideally for multi-client accounts
- Hands-on experience with keyword research tools like SEMRush & AI-driven tools for content creation
- Portfolio demonstrating versatility across web copy, social media, PPC ads, and long-form content
- Strong understanding of technical SEO fundamentals (metadata, schema markup, internal linking, local SEO, etc.)
- Experience editing AI-generated content with a critical eye for accuracy, tone, and brand alignment
- Ability to juggle multiple client accounts and deadlines without sacrificing quality
- Self-motivated, proactive, and comfortable taking initiative without constant direction
- Excellent communication skills and ability to provide constructive feedback to diverse teams
- Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience)
- Experience writing for healthcare, medical aesthetics, or beauty industries (Bonus Points)
- Familiarity with medical marketing compliance and regulations (Bonus Points)
- Experience with content management systems (WordPress, Webflow, etc.) (Bonus Points)
- Knowledge of analytics platforms (Google Analytics, Search Console) (Bonus Points)
- Background in an agency or multi-client environment (Bonus Points)
Benefits
- Healthcare coverage for you and your family
- Paid time off (PTO) and paid holidays
- Performance-based bonuses and company equity opportunities
- Fully remote work environment with flexible schedules
- Collaborative and thriving team culture guided by Adoreal’s core values
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copywritingcopy editingSEO-driven contentkeyword researchon-page optimizationcontent optimizationtechnical SEOcontent strategycontent calendar developmentE-E-A-T principles
Soft Skills
communication skillsconstructive feedbackself-motivatedproactivetime managementattention to detailadaptabilitycollaborationcritical thinkinginitiative
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Journalism