Adobe

Demand Generation Manager

Adobe

full-time

Posted on:

Location Type: Hybrid

Location: San Jose • California • Colorado • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $87,300 - $167,250 per year

About the role

  • Partner with campaign, journey, content, marketing operations, and sales teams to build and launch sophisticated, multi-channel automation programs across Marketo, Sendoso, and the broader martech stack.
  • Take responsibility for the planning and delivery of automated email nurture, newsletter, and direct mail programs, in integrated campaigns.
  • Build and manage BDR-focused programs that support targeted marketing-assisted outbound (MAO).
  • Understand the sales process and align closely with business development teams to ensure programs deliver impact across the full funnel—from pipeline creation through deal progression.
  • Serve as a leader within the Direct Mail Center of Excellence (COE), owning documentation, playbooks, wikis, enablement materials, and channel guidelines.
  • Develop and uphold a direct mail and gifting playbook.
  • Build and maintain a repository of high-value “door opener” programs, featuring highly personalized offers aligned to audience needs and sales motions.
  • Act as the primary point of contact with direct mail vendor, managing communication, enablement, and optimization.
  • Be a database whisperer: manage audience targeting and segmentation, and cooperate across business units on campaign planning, orchestration, and maintaining send calendars.
  • Analyze, communicate, and present campaign results, delivering in-depth performance insights and recommendations to continuously optimize programs.
  • Manage quarterly testing and experimentation plans, applying a test-and-learn mentality to creative, offers, personalization, timing, and automation logic.
  • Develop content variations and derivatives using Adobe GenStudio to support scalable, personalized program execution.

Requirements

  • Bachelor’s degree or equivalent experience, with an emphasis in business, marketing, or a related field.
  • 3+ years of B2B marketing experience owning, developing, and optimizing nurture and lifecycle programs using marketing automation technology.
  • Marketo certification required.
  • Intermediate to advanced email marketing experience, plus hands-on experience integrating direct mail & gifting into demand generation programs.
  • Strong analytical skills with the ability to interpret large datasets, identify meaningful trends, and translate insights into action.
  • Experience navigating a large enterprise environment and growing through cross-functional collaboration.
  • Outstanding project management skills—able to balance multiple priorities, drive work to completion, and gain alignment across collaborators.
  • Excellent written, verbal, and presentation skills.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationemail marketingaudience targetingsegmentationdata analysiscampaign planningprogram optimizationcontent developmentdirect mail integrationtesting and experimentation
Soft Skills
analytical skillsproject managementcollaborationcommunicationpresentation skillsleadershiporganizationprioritizationproblem-solvingadaptability
Certifications
Marketo certification