Adobe

Senior Director, Customer Marketing – Students and Express

Adobe

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $177,300 - $377,400 per year

Job Level

Senior

About the role

  • Translate business priorities and customer insights into a cohesive marketing strategy for your customer group.
  • Define annual and quarterly marketing objectives that ladder into Adobe’s broader customer marketing vision.
  • Build a deep relationship with our Product teams, acting as a trusted partner in shaping strategy, positioning, roadmaps, and go-to-market plans.
  • Lead an integrated, full-funnel marketing plan spanning flagship campaigns, evergreen programs, and always-on content.
  • Lead activations, co-marketing initiatives, and partner marketing to expand reach and impact.
  • Convert strategy into actionable briefs and ensure cross-channel and global scalability across creative, web, media, social, events, and regional teams.
  • Drive alignment with channel partners on priorities, messaging, timing, and resourcing.
  • Lead the cross-functional customer-group marketing team and squad and ensure strong governance, clear roles, and disciplined execution.
  • Surface risks, trade-offs, and resourcing needs early and resolve them in partnership with key leaders.
  • Partner with international teams to align global strategy to local market needs and ensure localization readiness.
  • Define success metrics, partner with Global Marketing & Insights to monitor performance, and ongoing optimization.
  • Demonstrate how marketing contributes to business outcomes and customer lifecycle performance.
  • Play a critical role in Adobe-on-Adobe, ensuring our marketing teams fully leverage Adobe’s own products to deliver more effective and efficient programs.
  • Represent the Student and Express customer group in senior forums, shaping priorities and advocating for the customer needs.
  • Act as a public-facing voice through events, customer conversations, and thought leadership opportunities.
  • Collaborate with Finance, Operations, and Agency Management to ensure resources are allocated effectively and deliver strong return on investment.

Requirements

  • 15+ years of progressive marketing or go-to-market leadership experience, ideally in customer-lifecycle, full-funnel, or coordinated marketing.
  • 5–8+ years leading teams or cross-functional groups with demonstrated success driving accountability and collaboration.
  • Deep expertise in marketing planning, campaign orchestration, content development, and cross-channel execution.
  • Strong strategic and analytical skills; ability to connect marketing investments to business objectives and performance.
  • Proven efficiency in matrixed environments—aligning product, regional, creative, and channel leaders toward shared outcomes.
  • Outstanding communication and executive-ready presence; able to simplify complexity, influence senior partners, and facilitate decision-making.
  • Experience applying data, experimentation, and insights to optimize programs and drive continuous improvement.
  • Excellent judgment, adaptability, and leadership presence during transformation and change.
Benefits
  • 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategycampaign orchestrationcontent developmentcross-channel executiondata analysisperformance monitoringlocalization readinesssuccess metricsgo-to-market planscustomer lifecycle marketing
Soft Skills
leadershipcommunicationstrategic thinkinganalytical skillscollaborationinfluencedecision-makingadaptabilityjudgmentrelationship building