Monitor and analyze performance for owned digital channels (e.g., email, webinars) and provide actionable insights to improve engagement and conversion
Support analysis of website traffic and conversion trends to inform optimization strategies
Contribute to regular performance inspection reviews, investigating strategic shifts and providing recommendations
Build and maintain dashboards and reports to track key performance metrics for marketing campaigns and channels
Collaborate with marketing teams to understand business objectives and deliver data-driven recommendations
Support A/B testing and additional optimization experiments to improve campaign effectiveness
Stay informed on digital marketing trends and analytics best practices to continuously improve reporting and insights

Requirements

Degree in Marketing, Statistics, Business Administration or other relevant fields
3+ years of experience in a digital marketing analytics role in a B2B environment
Deep understanding of digital marketing channels, funnel metrics, A/B testing and other campaign measurement frameworks
Familiarity with web analytics tools (e.g., Adobe Analytics, Google Analytics), SQL, and data visualization platforms (e.g., Tableau, Power BI)
Ability to communicate insights clearly and collaborate effectively with cross-functional teams
Strong analytical and problem-solving skills with attention to detail

Benefits

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketing analyticsA/B testingweb analyticsSQLdata visualizationperformance metricsconversion optimizationcampaign measurement frameworksdata-driven recommendationsperformance inspection

Soft Skills

analytical skillsproblem-solving skillsattention to detailcommunication skillscollaborationcross-functional teamwork