
Senior Manager – Global Marketing Analytics Strategy
Adobe
full-time
Posted on:
Location Type: Office
Location: San Jose • California • United States
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Salary
💰 $136,100 - $263,050 per year
Job Level
Tech Stack
About the role
- Drive the global analytics innovation roadmap
- Manage global forecasting and target setting processes
- Partner with advanced analytics and business intelligence teams
- Lead and mentor a team of analysts
- Conduct external research to identify emerging trends in B2B measurement
- Enable marketing and inside sales organizations on reporting and new measurement capabilities
Requirements
- 8+ years of experience in marketing analytics strategy and planning in a B2B environment
- 4+ years of leading a B2B analytics function
- Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields
- Domain expertise in B2B marketing strategy and measurement approaches
- Ability to translate asks from marketing partners into technical requirements
- Expertise in SQL, Advanced Excel, and data-driven storytelling
- Experience with advanced marketing attribution (MTA, Media Mix Modeling)
- Strong understanding of account-based marketing and account-based sales development
Benefits
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SQLAdvanced Exceldata-driven storytellingmarketing attributionMedia Mix ModelingB2B measurementforecastingtarget settinganalytics strategydata analysis
Soft skills
leadershipmentoringcommunicationcollaborationproblem-solvingstrategic thinkingadaptabilityresearch skillsanalytical thinkingtranslating technical requirements