adm Group

CRM Strategist – Planner

adm Group

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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About the role

  • Strategy development for key CRM accounts, defining and implementing strategic directions that address client challenges and deliver tangible commercial value.
  • Refine and optimize the agency’s Strategy & Planning platform, creating an environment that allows the team to deliver at its full potential.
  • Act entrepreneurially to drive growth by activating the agency proposition and productizing strategic offerings, particularly in data strategy.
  • Champion the visibility and understanding of Strategy & Planning across the agency and wider industry, contributing your voice and expertise to thought leadership initiatives.
  • Utilize data, customer insight, and cultural understanding to create strategies that deliver measurable impact across marketing funnels.
  • Participate in pitches, RFPs, and other business development opportunities to drive agency growth.

Requirements

  • Minimum 3 years’ professional experience as a strategist/planner for large client accounts.
  • Proven track record of delivering innovative, data-driven marketing strategies that generate tangible business results.
  • Expertise in leveraging customer insight and data to inform creative, strategic, and communications planning.
  • Exceptional communication and project management skills.
  • Strategic thinker with a passion for innovation, challenging the status quo, and continuously improving planning methodologies.
Benefits
  • - Medical, Dental, Vision, 401(k) match, and cell phone reimbursement.
  • - Work Environment: Hybrid - 3 days/week in office
  • - Perks: Generous PTO, volunteer days, professional development opportunities, and employee reward and recognition programs.
  • - Career Growth: Work with some of the biggest brands and collaborate with a global team of experts.
  • *We are an equal opportunities employer and as such, will make any reasonable adjustments to accommodate the needs of all candidates. If you have any such needs or requirements in the context of your interview, please notify us so that we can make the appropriate arrangements.*
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data strategystrategic planningmarketing strategydata-driven marketingcustomer insightcommunications planningproject management
Soft Skills
strategic thinkinginnovationcommunicationentrepreneurial mindsetcollaboration