adidas

Manager – Sports Marketing

adidas

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • United States

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Salary

💰 $98,000 - $110,000 per year

About the role

  • Support the Director and Senior Manager in developing and executing category athlete strategy across the global marketplace, ensuring alignment with brand priorities and consumer relevance.
  • Identify and scout emerging athletes across NCAA, high school, and grassroots levels. Maintain a robust database of prospective signings and cultivate early stage relationships.
  • Lead contract support and relationship management with athletes, agents, and managers. Help secure and retain key talent while ensuring alignment with internal stakeholders.
  • Maintain daily communication with athletes to deliver a premium service experience and ensure strong brand alignment across product, appearances, and activations.
  • Support category initiatives by placing product buys, forecasting distribution, and managing merchandise programs for athlete and partner needs.
  • Assist in the execution of athlete appearances, retail promotions, and brand activations. Coordinate logistics and ensure timely delivery of assets and product.
  • Manage administrative aspects of athlete programs including order tracking, documentation, budgeting, and internal reporting to ensure accurate and efficient execution.
  • Coordinate athlete strategy playbooks and facilitate meetings covering brand communications, business updates, and product alignment.
  • Partner with Brand Activation and other internal teams to support advertising initiatives, collateral development, and integrated campaign execution.
  • Coordinate athlete travel arrangements and expense reimbursement while supporting product distribution aligned with seasonal availability and business priorities.

Requirements

  • Four year college or university degree with emphasis in marketing, business, or a related field.
  • Minimum of 3 years of related experience in sports marketing, athlete management, brand partnerships, or similar roles.
  • Extensive knowledge of the assigned sport or category landscape.
  • Strong negotiation, communication, and interpersonal skills with the ability to build trust based relationships.
  • Ability to exercise sound judgment and make decisions in fast paced, evolving environments.
  • Demonstrated ability to manage multiple priorities and deadlines across cross functional teams.
  • Strong presentation skills with the ability to communicate effectively across organizational levels.
  • Proficiency in Microsoft Office applications including Excel, PowerPoint, Word, and Outlook.
  • Ability to travel extensively, with up to 40 percent travel required during peak periods.
Benefits
  • Medical coverage with HSA or FSA options, dental, vision, and prescription drug plans.
  • Adoption, surrogate, and fertility support.
  • Short and long term disability coverage.
  • Basic life and AD and D insurance with supplemental options available.
  • 401(k) plan and Stock Purchase Plan with employer match.
  • Education assistance for eligible full time employees.
  • 12 weeks of paid parental leave.
  • Flexible time off accrued based on tenure, along with twelve paid holidays and milestone Service Time Off.
  • Access to employee wellness programs and product discounts.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sports marketingathlete managementbrand partnershipscontract negotiationbudgetingorder trackingforecasting distributionmerchandise managementlogistics coordinationpresentation skills
Soft Skills
communicationinterpersonal skillsrelationship managementnegotiationjudgmentdecision makingtrust buildingtime managementorganizational skillsability to manage multiple priorities