adidas

Manager, WHS Multi Business Activation

adidas

full-time

Posted on:

Location Type: Office

Location: Seoul • South Korea

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About the role

  • Drive effective and efficient brand activation across WHS multi-channel ecosystem by translating global and local strategies into impactful market execution.
  • Develop and execute integrated WHS brand activation strategies aligned with overall marketing and business objectives.
  • Identify key consumer segments for each wholesale account and design tailored communication strategies within brand guidelines.
  • Manage cross-functional collaboration with Brand Communication, Retail Marketing, VM, Digital Activation, and Culture Marketing to deliver fully integrated activations.
  • Provide WHS sales teams with effective marketing tools, materials, training, and campaign guidance to drive sell-through.
  • Track and analyze campaign performance, consumer feedback, and account insights to optimize activation effectiveness.

Requirements

  • Bachelor’s degree in business, Marketing, or related field, or equivalent professional experience.
  • 6 years of experience in marketing, brand activation, or channel marketing roles.
  • Experience in wholesale, retail, or sales-driven marketing environments is strongly preferred.
  • Experience working within multi-business and multi-channel organizational structures preferred.
  • Strong understanding of full marketing mix (advertising, events, sponsorship, retail, PR, digital), preferably within a global brand or sporting goods environment.
  • Proven ability to translate global strategies into strong local execution.
Benefits
  • Health insurance
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand activationmarketing strategiescampaign performance analysisconsumer segmentationcommunication strategiesmarketing tools developmentcross-functional collaborationintegrated marketingsell-through optimizationmulti-channel marketing
Soft Skills
collaborationcommunicationstrategic thinkinganalytical skillsadaptabilitycreativityleadershipproblem-solvingproject managementconsumer insight analysis
Certifications
Bachelor’s degree in businessBachelor’s degree in Marketing