Manager, VM
adidas
full-time
Posted on:
Location Type: Office
Location: Guangzhou • China
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About the role
- Develop and deliver best VM knowledge to adidas store across all channels
- Implement VM principles & techniques cross both own retail and franchise stores
- Implement daily visual merchandising directives to stores and formalize report accordingly
- Keep track the sales vs space ratio and make sure space are allocated efficiently
- Conduct regular store visits to assess merchandising effectiveness, optimize product displays, and enhance consumer experience and conversion rates
- Monitor competitor visual marketing strategies and provide recommendations for improvements
- Assist the Senior Visual Merchandising Manager in planning and executing key seasonal store campaigns and new store openings
- Consolidate and analyze nationwide visual merchandising data, including store monthly VM compliance with brand guidelines, MUST WIN store profile maintenance
- Provide and coach visual merchandising guidance for in store VM, OVM and store staff
- Work closely with marketing, product, and retail operations teams to ensure marketing campaigns are visually aligned with brand positioning
Requirements
- Minimum 5 years’ visual merchandising experience in retail environment with sports brands or fashion retail brand
- Bachelor’s degree or above in Marketing, Visual Design, Retail Management, Data Analytics, or related fields
- Fluent in English and Mandarin
- Candidates with experience in franchisee store management will be given preference
- Experience in managing visual merchandising for fast-fashion retail brands or Sports brands is a plus
- Experience with data collection, reporting, and performance analysis in a retail environment is a strong advantage
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
visual merchandisingdata collectionreportingperformance analysismerchandising directivesproduct displayssales vs space ratioseasonal store campaignsbrand guidelinesstore compliance
Soft Skills
coachingcommunicationcollaborationanalytical thinkingproblem-solvingcreativityattention to detailcustomer experience enhancementrecommendation formulationteamwork
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Visual DesignBachelor’s degree in Retail ManagementBachelor’s degree in Data Analytics