Director, Data Insights & AI
adidas
full-time
Posted on:
Location Type: Office
Location: Dubai • United Arab Emirates
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Job Level
About the role
- Establish and drive the Centre of Excellence for AI Enablement & Commercial Analytics in Emerging Markets Central
- Define, implement, and govern the responsible use of AI tools within the business
- Partner with channel leads, brand, finance, and business development to translate data into actionable commercial strategies
- Own and evolve PowerBI dashboards and reporting tools to provide clarity, consistency, and actionable insights
- Develop and lead AI/analytics training and upskilling programs for cross-functional teams
- Provide senior leadership with insight-driven recommendations to maximize sales, profitability, and operational efficiency
- Serve as the dotted-line governance point for reporting and analytics across channels, ensuring alignment and best practice sharing
- Stay ahead of AI innovation trends and competitor use cases to maintain adidas’ market leadership
- Collaborate with Global & Market Tech to align local/regional business needs with technical capabilities
Requirements
- 10–15+ years of experience across analytics, business intelligence, data, merchandising, or commercial strategy
- Proven experience leading analytics, data, or AI-enablement initiatives in a complex, matrixed environment
- Strong ability to translate data, analytics, and AI capabilities into clear commercial impact and better decision-making
- Demonstrated experience partnering with senior leadership teams, influencing direction, and driving adoption of new tools and ways of working
- Experience managing and developing teams across markets, with the ability to balance central strategy and local execution
- Solid understanding of modern analytics and data ecosystems (e.g. BI platforms, data products, automation, AI use cases), with a strong business-first mindset
- University degree in Business, Economics, Engineering, Computer Science, or equivalent professional experience.
Benefits
- Health insurance
- Professional development opportunities
- Work-life balance programs
- Inclusive culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
AI toolsanalyticsbusiness intelligencedatamerchandisingcommercial strategyPowerBIdata ecosystemsautomationAI use cases
Soft skills
leadershipinfluencingdecision-makingteam managementcross-functional collaborationtraining and upskillingstrategic thinkingcommunicationgovernancebest practice sharing