Addium

Human Resources

• Coordinate with offshore resources and hiring managers throughout the hiring process, including preliminary interviews, and lead new-hire onboarding by preparing materials and facilitating sessions
• Maintain accurate and confidential employee records in the HRIS, and support testing and implementation of new system functionality
• Address employee questions on HR policies and procedures, providing guidance or directing them to the appropriate resources
• Co-manage employee benefits programs, including enrollment, changes, and communication with staff
• Under the direction of Management, prepare and process HR documents (contracts, promotions, terminations), and draft and update job descriptions and organizational charts
• Coordinate annual performance review cycles, including distributing and collecting reviews and supporting the annual pay increase review
• Prepare regular HR reports and metrics for management review to support ongoing performance management processes
• Assist investigations into employee relations issues, escalate when necessary, and assist in tracking and managing employee attendance and leave requests
• Implement and ensure compliance with company policies and employment laws, collaborate with other departments on HR-related needs and initiatives, and participate in HR team meetings and projects
• Coordinate training and development initiatives, including scheduling sessions, maintaining training records, and supporting employee growth

Human Resource Generalist

Customer Success Manager

• Analyze Cultivation Data: Review time-series data daily to identify trends, diagnose issues, and recommend irrigation and climate improvements.
• Guide Customers: Turn data insights into clear, actionable recommendations to help growers achieve better results.
• Manage Relationships: Maintain proactive communication with assigned accounts to ensure satisfaction and retention.
• Lead Onboarding & Training: Facilitate onboarding sessions and train customers on using AROYA tools effectively.
• Document & Track: Keep accurate CRM records of interactions, insights, and customer outcomes.
• Collaborate Internally: Work with support, product, and agronomy teams to resolve issues and share feedback.
• Conduct Field Visits: Travel occasionally for relationship building, troubleshooting, and training reinforcement.
• Stay Current: Continuously improve your knowledge of crop steering, irrigation strategies, and AROYA tools.

Customer Success Specialist

Business Development Rep

• Identify, educate, and qualify leads to create sales-ready opportunities that align with Aqualab’s innovative solutions.
• Align Aqualab instruments with each prospect's specific business objectives and needs, ensuring a tailored approach.
• Collaborate closely with account executives to coordinate prospect calls, meetings, and product demonstrations that showcase our offerings.
• Stay informed about industry trends and technological advancements to provide prospects with valuable insights and position yourself as a trusted resource.
• Conduct strategic outbound calls and emails daily to generate interest and engage potential clients effectively.
• Leverage prior experience in outbound calling, fundraising campaigns, or telemarketing to build rapport, handle objections, and drive conversations toward meaningful outcomes.
• Meet or exceed monthly targets for qualified appointments, product demonstrations, and closed deals, contributing to the overall success of the sales team.

Business Development Representative

Performance Marketing

• Translate marketing objectives into integrated campaign plans across digital channels (email, paid media, ABM, webinars, content syndication, events, etc).
• Collaborate with product management and sales to define campaign goals, audiences, messaging, and success metrics.
• Develop campaign briefs outlining strategy, channel mix, and deliverables.
• Manage the campaign calendar to align initiatives across teams and business priorities.
• Work to integrate new product introductions into existing campaign frameworks.
• Own and pace the associated campaign budget across several channels.
• Build and deploy campaigns across Addium's marketing technology platforms.
• Work across the marketing team to execute campaign deliverables including content, email nurtures, workflows, landing pages, and digital ads aligned to goals.
• Partner with digital, comms, and creative to ensure consistent messaging and branding.
• Support event/webinar creation, promotion, and integration within broader campaign motions.
• Coordinate asset development and ensure on-time delivery of all campaign components.
• Develop and maintain audience segments across 1:many, 1:few, and 1:1 ABM motions.
• Leverage intent data, AI insights, and platform intelligence for targeting and personalization.
• Collaborate with sales to refine target account lists and build outreach alignment.
• Optimize audience engagement through continuous testing and refinement.
• Define and track campaign KPIs, including MEL/MQL/SQL volume, conversion rates, CPL, pipeline, and ROI.
• Partner with marketing operations to design A/B tests, monitor analytics, and generate actionable insights.
• Deliver regular performance reports with recommendations for optimization and scale.
• Implement process improvements for campaign consistency, speed, and efficiency.
• Work closely with sales and product management to ensure integrated execution.
• Facilitate campaign readiness by aligning internal stakeholders on goals, timelines, and actions.
• Support closed-loop reporting with sales to measure pipeline progression and revenue influence.

Human Resource Generalist

Customer Success Specialist

Business Development Representative

Integrated Campaign Manager