
Sales Executive
Adaptive Home Health
full-time
Posted on:
Location Type: Hybrid
Location: Denver • Colorado • United States
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Salary
💰 $160,000 - $250,000 per year
About the role
- Own the revenue number and growth strategy
- Define and execute a multi-market expansion plan across Texas metros and into new states
- Set ambitious, data-backed revenue targets and build the operating plan to deliver them — including market prioritization, resource allocation, and hiring plans
- Own the P&L for the sales organization: drive top-line growth while maintaining efficient unit economics
- Build a forecasting and pipeline management discipline that gives the leadership team confidence in the trajectory
- Build and lead the sales organization
- Design the org structure: hire, develop, and retain sales leadership and field sales teams across multiple markets
- Create a talent strategy — you are the chief recruiter for the sales org and view building a leadership bench as a core part of your role
- Establish the operating cadence: weekly pipeline reviews, monthly business reviews, quarterly planning cycles
- Set compensation structures and incentive plans that attract top performers and reward results
- Build a culture of accountability, ownership, and continuous improvement
- Lead enterprise and health system partnerships
- Personally own the most strategic health system relationships — build credibility with hospital C-suite executives, system VPs, and post-acute leadership
- Secure preferred provider status, quality alliance memberships, and strategic referral agreements with top-tier health systems
- Understand and speak fluently to what health system executives care about: quality metrics, readmission rates, cost of care, patient satisfaction, and network adequacy
- Position Adaptive as a strategic partner — not just another home health vendor — by leveraging our technology and cost structure as competitive differentiators
- Build scalable go-to-market infrastructure
- Stand up the sales operations function: CRM, reporting, territory planning, lead routing, and performance analytics
- Define and track the leading and lagging indicators across the entire funnel — from referral source engagement through admissions
- Build playbooks, training programs, and onboarding processes that accelerate rep ramp time and drive consistent execution across markets
- Provide data-driven strategic recommendations to the executive team on market expansion, competitive positioning, and resource deployment
- Shape company strategy
- Serve as a key member of the executive leadership team — contribute to company-wide strategic decisions, board-level reporting, and fundraising narratives
- Translate field intelligence into product and operations insights that improve the care delivery model
- Identify adjacencies and expansion opportunities beyond home health as the company grows
Requirements
- 10+ years in sales leadership, with at least 2 years in a VP of Sales, SVP, or CRO role
- Proven track record of building and scaling a sales org from scratch — multi-market team buildout, sales operations infrastructure (CRM, reporting, territory planning, forecasting), and compensation design through significant revenue milestones (ideally $20M+ ARR or equivalent)
- Field sales leadership experience — you've built and overseen field sales teams, managed territory-level performance, and deeply understand the day-to-day reality of the reps you'll be leading
- Hands-on, player-coach mentality — you've built from scratch and are comfortable rolling up your sleeves in a fast-moving environment
Benefits
- Base salary of $160k–$250k with a performance-based incentive structure tied to organizational revenue growth
- Escalating bonus tiers designed to create meaningful upside as the organization scales
- Equity participation commensurate with the seniority and impact of the role
- You will have full authority to build your team — headcount investment follows performance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales leadershipP&L managementrevenue growth strategyforecastingpipeline managementcompensation designsales operations infrastructuremulti-market expansiondata-driven decision makingperformance analytics
Soft Skills
leadershiptalent strategyaccountabilityownershipcontinuous improvementcommunicationrelationship buildingstrategic thinkingteam developmentplayer-coach mentality