Adaptive

Product Marketing

• Build on Adaptive's existing sales enablement function, owning strategy, playbooks, training, and content
• Design and execute onboarding and ongoing development programs for AEs
• Develop scalable resources (decks, one-pagers, competitive battlecards, talk tracks, objection handling) that elevate rep effectiveness
• Partner with Sales Leadership to identify skill gaps and design targeted coaching initiatives
• Work with Product Marketing to translate features into value-driven messaging and narratives
• Own enablement KPIs: time-to-productivity, win rates average deal size, sales cycle velocity
• Act as the connective tissue across Product, Marketing, and Sales to ensure tight alignment and GTM execution
• Make sure every new AE completes a high-impact onsite onboarding experience and is demo-ready within weeks
• Help implement and optimize tools and systems that support rep productivity and knowledge retention // Improve the effectiveness of the existing sales technology stack, including Salesforce, Gong, Outreach, Nooks, Claude, ChatGPT, Zoominfo, etc.
• Equip Account Executives to confidently engage CISOs, CIOs, IT leaders, and executive buyers.
• Translate technical product capabilities into compelling business value narratives

Director of GTM Enablement

Support Engineer

• Handle customer support inquiries, including advanced technical issues requiring deeper analysis
• Review logs, metadata, and internal dashboards to diagnose complex problems
• Replicate customer-reported issues in sandbox environments
• Troubleshoot integrations, with a strong emphasis on QuickBooks Online (QBO) sync behavior
• Assess whether issues represent bugs, user errors, or workflow misunderstandings
• Create clear, detailed escalation tickets for engineering with reproduction steps, logs, impact, and hypotheses
• Manage multi-step investigations, ensuring timely follow-up with customers
• Collaborate with engineering during escalations to provide context and added technical findings
• Surface patterns and recurring issues to Product and Engineering
• Produce detailed Help Center content focused on technical troubleshooting and integrations

Director of GTM Enablement

Technical Support Specialist