Director of GTM Enablement

Adaptive

Director of GTM Enablement leading sales enablement in a cybersecurity startup. Arming go-to-market teams with training, tools, and resources to close complex deals.

Posted 7/13/2026full-timeNew York City • California, New York • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales enablement strategy, onboarding, and development programs, with a strong focus on driving productivity and effectiveness through targeted coaching and resource development. Proficient in leveraging sales technology tools to enhance rep performance and align cross-functional teams.

Highest-signal resume keywords

Sales Enablement StrategyOnboarding Program DevelopmentSalesforce ProficiencyB2B Sales Cycle UnderstandingRevenue Function Scaling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales EnablementCoaching InitiativesContent DevelopmentKPI ManagementCompetitive Analysis

Soft Skills

World-Class CommunicationCollaborationProactivityResourcefulnessClarity in Complexity

Tools & Technologies

SalesforceGongOutreachZoominfoChatGPT

Industry Keywords

B2B Tech SalesGTM OperationsCustomer Success ManagementAccount ManagementRevenue Enablement

About the role

Key responsibilities & impact

Build on Adaptive's existing sales enablement function, owning strategy, playbooks, training, and content
Design and execute onboarding and ongoing development programs for AEs
Develop scalable resources (decks, one-pagers, competitive battlecards, talk tracks, objection handling) that elevate rep effectiveness
Partner with Sales Leadership to identify skill gaps and design targeted coaching initiatives
Work with Product Marketing to translate features into value-driven messaging and narratives
Own enablement KPIs: time-to-productivity, win rates average deal size, sales cycle velocity
Act as the connective tissue across Product, Marketing, and Sales to ensure tight alignment and GTM execution
Make sure every new AE completes a high-impact onsite onboarding experience and is demo-ready within weeks
Help implement and optimize tools and systems that support rep productivity and knowledge retention // Improve the effectiveness of the existing sales technology stack, including Salesforce, Gong, Outreach, Nooks, Claude, ChatGPT, Zoominfo, etc.
Equip Account Executives to confidently engage CISOs, CIOs, IT leaders, and executive buyers.
Translate technical product capabilities into compelling business value narratives

Requirements

What you’ll need

2-5+ years of experience working in fast-paced GTM environments. Ideal backgrounds include experience in B2B tech sales, revenue enablement, GTM operations, consulting, VC, or startup operating experience
At least 2 years in a customer-facing role (CSM, AM, AE, Solutions, or similar) with direct experience driving adoption, retention, and/or expansion and proven quota excellence
Demonstrated ability to bring structure and agency to high-ambiguity environments.
World-class communicator with an ability to distill complexity into clarity
Deep understanding of enterprise B2B sales cycles and how to support reps through them
Highly collaborative, resourceful, and proactive, someone who builds systems that scale
Experience building and scaling revenue functions is a major plus
Comfortable working in-office in LA or NYC

Benefits

Comp & perks

A leadership role in one of the most innovative cybersecurity companies in the world
Equity in a rapidly scaling venture-backed business led by repeat founders
Premium healthcare and wellness benefits
Tight-knit team culture built on speed, ownership, and creativity
A front-row seat to scaling a high-growth, category-defining company