Ada

Senior Demand Generation Manager

Ada

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$130,000 - CA$152,000 per year

Job Level

Senior

About the role

  • Lead and scale high-performing paid media campaigns across search, social, and other emerging digital channels to drive efficient, quality pipeline with Enterprise leads.
  • Own and execute a robust Conversion Rate Optimization (CRO) roadmap, continuously improving landing pages, messaging, and creative assets to maximize conversion.
  • Successfully implement and scale targeted Account-Based Marketing (ABM) campaigns, boosting enterprise account lead volume and engagement.
  • Improve high-intent organic traffic and LLM citations through collaboration with our content marketing team.
  • Manage campaign tracking, budgets, monthly/quarterly performance reporting, and forecasting methodologies to ensure understand performance and drive continual improvement.
  • Improve inbound ROI through strategic budget management, reducing cost per opportunity, improving pipeline value, and achieving efficient customer acquisition cost (CAC).
  • Drive continual performance improvement by proactively identifying opportunities based on industry trends, competitor analysis, and best practices.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related discipline.
  • 6+ years of proven experience in demand generation within Enterprise SaaS.
  • Revenue-focused, with a track record of successful marketing campaigns driving measurable pipeline success.
  • Proven success with hands-on management of multi-million dollar paid media budgets.
  • Expert-level proficiency with major ad platforms (Google Ads, LinkedIn) and other marketing tools (Google Analytics, Salesforce, VWO, SEMRush, Profound).
  • Demonstrated success building and managing a conversion rate optimization program with measurable impact on website performance.
  • Strong understanding of SEO and AEO best practices to drive content discoverability.
  • AI-led mindset, with experience using ChatGPT, Claude Code, and other AI tools to embed efficiency into everything you do.
  • Exceptional analytical, problem-solving, and communication skills.
  • Highly organized, detail-oriented, and comfortable operating in fast-paced, agile environments.
Benefits
  • Unlimited Vacation: Recharge when you need to.
  • Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
  • Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
  • Employee & Family Assistance Plan: Resources to support you and your loved ones.
  • Flexible Work Schedule: Balance your work and personal life.
  • Remote-First, In-Person Friendly: Options to work from home or at our local hub.
  • Learning & Development Budget: Invest in your long-term growth goals and skills.
  • Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
  • Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
  • Hands-On with LLMs: Enhance your expertise in leveraging large language models.
  • A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Conversion Rate OptimizationAccount-Based Marketingdemand generationSEOAEOcampaign trackingbudget managementperformance reportinganalytical skillsproblem-solving
Soft Skills
communication skillsorganizational skillsdetail-orientedagile mindsetproactivecollaborativeleadershipstrategic thinkingadaptabilitytime management