
Director of Analytics – Mobile apps
Ad Hoc Labs (makers of Burner + Dialed)
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Overall ownership of the strategy for data collection, instrumentation, storage, analytics tools, and reporting
- Develop specifications and serve as the “source of truth” for instrumentation, tagging, and other analytics implementation elements
- 3rd-party tool sourcing, evaluation, and selection
- Develop insights and lead ideation, evaluation and implementation of a queue of a/b tests and other optimizations across acquisition channels, product and communications touch points that drive improvements in user activation, engagement, retention, and conversion metrics
- Dashboard and visualization development and communication to key company and board stakeholders
- Evangelize and drive buy-in for data and data-driven decision making as a source of value
Requirements
- 7+ years of hands-on experience measuring and analyzing user funnels and behavior (advertising, marketing, acquisition, engagement, etc) in a production environment
- A strong fluency in technical analytics fundamentals, e.g. tag management, a/b/multivariate testing, basic statistical analysis
- At least 2 years of experience in mobile, and demonstrable familiarity with the universe of current web and mobile reporting, measurement, and analytics tools (app stores, Mixpanel, install attribution, Google Analytics, etc)
- Experience with a consumer subscription product, and familiarity with marketing automation programs and tools, preferred.
- The ability to independently generate and and effectively communicate insights based on data interpretation that help drive good decisions in a fast-moving, imperfect information environment
- Exceptional organizational, written, and communications skills
- The Director candidate will have 5+ years of experience and/or significant team leadership and production-scale experience
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data collectioninstrumentationanalytics toolsA/B testingmultivariate testingstatistical analysisuser behavior analysisdashboard developmentdata visualizationdata-driven decision making
Soft Skills
communication skillsorganizational skillsleadershipinsight generationindependent decision making