Ad Hoc Labs (makers of Burner + Dialed)

Director

• Overall ownership of the strategy for data collection, instrumentation, storage, analytics tools, and reporting
• Develop specifications and serve as the “source of truth” for instrumentation, tagging, and other analytics implementation elements
• 3rd-party tool sourcing, evaluation, and selection
• Develop insights and lead ideation, evaluation and implementation of a queue of a/b tests and other optimizations across acquisition channels, product and communications touch points that drive improvements in user activation, engagement, retention, and conversion metrics
• Dashboard and visualization development and communication to key company and board stakeholders
• Evangelize and drive buy-in for data and data-driven decision making as a source of value

Director of Analytics – Mobile apps