Plan, launch, and manage paid advertising and paid social media campaigns across platforms like AdRoll ABM, Facebook, Instagram, LinkedIn, Reddit, Quora, Spotify, and others.
Track and analyze campaign performance metrics (e.g., CTR, CPC, CPL, ROAS) to ensure alignment with target KPIs.
Continuously optimize campaigns based on performance data, audience insights, and macro-economic trends to maximize ROI.
Create and deliver detailed performance reports, providing actionable insights and recommendations to stakeholders.
Manage and allocate budgets effectively across campaigns to achieve maximum impact.
Work closely with Communications, Product Marketing, Marketing Operations, and external agencies to develop compelling ad copy, visuals, and landing pages that drive pipeline.
Stay up to date with industry trends, platform updates, and emerging advertising opportunities to keep our strategies ahead of the curve.
Manage an ongoing product overview webinar series; coordinating speakers, promotion, recordings, and reporting via our On24 platform.
Manage syndication campaigns, including launching, monitoring, optimization, and reporting, utilizing platforms like BrightTALK and TechTarget.

Requirements

5+ years of experience in paid advertising and paid social media, preferably in a B2B SaaS environment.
Proficiency in advertising platforms such as AdRoll ABM (or similar), Meta Ads, LinkedIn Campaign Manager, Reddit Ads Manager, Spotify Ads Manager, etc.
1+ years of experience running webinar programs using On24 or similar platforms.
Experience working with Tableau and Excel for data insights and report generation.
Hands-on experience with tools like HubSpot, or similar platforms, to develop audience segments and track cross-channel performance.
Proven track record managing syndication campaigns on platforms like BrightTALK, TechTarget, or similar channels.
Strong analytical skills, ability to work with large datasets, identify trends and make data-driven strategic recommendations.
Excellent communication, presentation, and reporting skills tailored to a variety of audiences, including members of the C-suite, marketing colleagues, and prospects and customers.
Ability to work independently and manage multiple campaigns simultaneously.
Proactive team member who is passionate about identifying new opportunities and areas for improvement and expansion and is capable of initiating new projects and driving them to completion.
Exceptional project management skills, experience working with multiple teams and agencies.

Benefits

health insurance
retirement plans
paid time off
flexible work arrangements
professional development
bonuses
stock

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid advertisingpaid social mediacampaign performance metricsCTRCPCCPLROASdata analysisaudience insightsbudget management

Soft Skills

analytical skillscommunication skillspresentation skillsreporting skillsproject managementindependenceteam collaborationproactivitystrategic recommendationsmulti-tasking