Senior Brand and Product Marketing Manager
Acuity
full-time
Posted on:
Location Type: Hybrid
Location: Atlanta • Illinois • 🇺🇸 United States
Visit company websiteSalary
💰 $91,400 - $164,400 per year
Job Level
Senior
About the role
- Drive brand growth and market leadership through strategic marketing initiatives
- Combine market insights with creative storytelling to position solutions as the preferred choice
- Lead brand strategy, go-to-market planning, and integrated campaigns
- Create compelling content and sales tools to deliver impactful launches
- Leverage data insights to measure performance and optimize strategies
- Foster internal alignment and external enthusiasm as a brand ambassador
- Own, develop, and execute the annual marketing plan for architectural downlighting brands
- Lead the go-to-market strategies and execution for new product introductions
- Create compelling product- and brand-specific content including sales enablement tools
- Shape marketing strategies using customer insights and competitive intelligence
- Build strong relationships and collaborate with product managers, engineering, and sales
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5+ years of progressive experience in brand and product marketing
- Proven track record of developing and executing integrated marketing plans and successful product launches
- Has a curious mindset with a demonstrated ability to drive innovative solutions and solve complex problems, influencing business direction
- Excellent written and verbal communication skills; ability to craft compelling messaging for technical and non-technical audiences and maintain a consistent brand voice
- Strong project management skills, with the ability to manage multiple priorities and deliver results on time and within budget
- Experience collaborating with cross-functional teams and leading team projects, influencing without direct authority
- Analytical mindset with the ability to interpret data and market trends to drive strategy
- Experience mentoring and developing other marketing professionals, acting as a resource for colleagues with less experience
- Available to travel based on business needs.
Benefits
- Health care
- Dental coverage
- Vision plans
- 401K benefits
- Commissions/incentive compensation depending on the role
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategygo-to-market planningintegrated marketing planscontent creationsales enablement toolsdata analysismarket insightscompetitive intelligenceproject managementproduct marketing
Soft skills
creative storytellingcommunication skillsrelationship buildingcollaborationproblem solvinginfluencingmentoringcuriositytime managementleadership
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications