Senior Product Marketing Manager
Acuity, Inc.
full-time
Posted on:
Location Type: Remote
Location: New Jersey • United States
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Salary
💰 $155,000 - $166,000 per year
Job Level
About the role
- Define and execute comprehensive GTM strategies for new products, features, and releases.
- Partner with product management, sales, and marketing to ensure successful launches and sustained market adoption.
- Develop differentiated messaging and value propositions that resonate with technical and business audiences.
- Ensure consistency across all channels and campaigns.
- Lead product content strategy and collaborate with content marketing to deliver high-impact assets (web, whitepapers, videos, datasheets) that drive awareness, demand, and enablement.
- Own development of buyer and user personas, buyer journeys, and competitive intelligence.
- Serve as the internal authority on market trends, customer challenges, and competitive positioning.
- Equip sales teams with tools, training, and resources to articulate product value and accelerate deal cycles.
- Collaborate with customer marketing to build a robust advocacy program and case study library that demonstrates measurable business impact.
- Act as a strategic advisor to product management and leadership, ensuring market insights inform roadmap decisions and growth strategies.
Requirements
- Minimum 8 years of B2B marketing experience, including at least 3–5 years in product marketing for SaaS solutions.
- Proven success in developing GTM strategies and driving measurable business outcomes.
- Deep understanding of B2B SaaS sales cycles, enterprise buying behavior, and product marketing best practices.
- Strong analytical skills with ability to translate data into actionable insights.
- Exceptional written and verbal communication and presentation skills.
- Ability to speak-up and know when to influence and drive important changes.
- Passion for knowing your market and translating that expertise to actionable go-to-market plans.
- The ability to manage multiple projects and remain flexible through multiple revisions while keeping a keen attention to detail.
- Comfortable managing multiple priorities in a dynamic, fast-paced environment.
- Highly collaborative, resourceful and detail-oriented.
- Creative thinker and problem solver.
- Data-driven, focused on reporting and measurement.
- Ability to take initiative and work independently.
- Bachelor’s degree in Marketing, Business, or related field referred (MBA a plus).
Benefits
- Stay healthy and happy with our comprehensive medical, dental and vision plans.
- You can also choose from FSA or HSA options to suit your needs.
- Save for your future with our 401K plan that matches your contributions.
- Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
- Own a piece of the company with our #Allin Shares Program.
- Company paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer time.
- Half day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon off.
- Take a break from work with our unlimited PTO policy to refresh and recharge.
- Earn extra cash by referring qualified candidates to join our team.
- Access professional and personal support through our employee assistance program.
- Work from anywhere with our remote work environment that fosters collaboration and creativity.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
GTM strategiesproduct marketingB2B marketingSaaS solutionsanalytical skillsdata-drivenbuyer personasbuyer journeyscompetitive intelligencecontent strategy
Soft Skills
written communicationverbal communicationpresentation skillscollaborationproblem solvingattention to detailflexibilityinitiativeresourcefulnesscreativity
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA