Acuity Eye Group

Chief Marketing Officer

• Build and run an always-on patient acquisition engine across all five regions and 50+ clinics.
• Drive new-patient volume that supports operational standards.
• Develop the marketing strategy for premium intraocular lenses and elective service lines.
• Scale marketing support for the Practice Liaison Program and OD co-management network.
• Lead go-to-market for newly recruited physicians and new locations.
• Build and enforce a unified Acuity brand standard across acquired practices.
• Own paid search, paid social, SEO, display, and local listings.
• Build marketing dashboards connecting spend to new patients and conversion.
• Report marketing performance to operational and partner leadership.

Marketing Director