ActiveViam

Field Marketing Specialist

ActiveViam

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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About the role

  • Execute regional field marketing programs including events, webinars, digital advertising and email campaigns to engage prospects and customers
  • Collaborate with team on campaign coordination and targeting, providing insights to develop localized campaigns to drive pipeline growth
  • Work with the marketing team to adapt corporate messaging, campaigns and marketing assets for regional relevance
  • Lead on communication plans including sourcing and drafting corporate announcements and customer stories, and managing their publication and distribution across multiple channels
  • Localize content for digital advertising campaigns
  • Coordinate regional events including sponsorships and trade shows, and manage the end-to-end delivery of a regional customer event
  • Coordination of thought leadership opportunities through third-party sponsorship opportunities
  • Conduct market research on key themes and topics for input into the social media content plan
  • Utilize marketing automation tools and CRM systems (HubSpot, GitHub and Gong) and develop efficient workflows for full campaign lifecycle management
  • List building, campaign performance tracking and lead management to ensure alignment with sales goals

Requirements

  • 2-3 years’ professional-related experience
  • Strong track record of campaign planning and coordination
  • Ability to work independently to execute campaigns and activities at pace
  • Excellent organizational and time management skills to handle multiple projects and deadlines effectively
  • Ability to work collaboratively with regional team members to localize messaging and campaign content
Benefits
  • Health insurance
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign planningmarket researchcontent localizationevent coordinationdigital advertisingemail campaignslead managementperformance trackingworkflow developmentpipeline growth
Soft Skills
organizational skillstime managementcollaborationindependencecommunication