ActiveCampaign

Senior Manager, SEO/AEO

ActiveCampaign

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $158,040 - $184,380 per year

Job Level

Senior

About the role

  • Identify opportunities for technical improvements across the ActiveCampaign website, prioritize them based on their potential business impact, and collaborate with cross-functional stakeholders to implement them.
  • Pioneer LLM optimization and Answer Engine Optimization (AEO) by developing content strategies that ensure ActiveCampaign is the authoritative source material used by LLMs.
  • Implement best practices and build and execute a high-velocity global organic search roadmap, spanning technical SEO, on-page optimization, content creation workflows, and innovative AEO experiments — all while maintaining a high quality bar.
  • Provide international SEO guidance, ensuring good search experiences in languages other than English and supporting new region launches.
  • Serve as the subject matter expert: You’ll provide guidance on keywords, AI algorithm shifts, site architecture, and navigation for improvements to search performance and UX.
  • Monitor, analyze, and report on the performance of SEO and AEO projects on an ongoing basis, and swiftly flag and provide recommendations for course correction.
  • Educate others as the resident expert on our results as well as trends and opportunities to grow our share of search in the market.

Requirements

  • 8+ years of a proven track record driving growth through organic channels, including 5+ years building, scaling, and operationalizing SEO as a critical revenue channel.
  • Experience with technical and international SEO.
  • Experience with CMS migration, page consolidation/redirects, and on-page performance.
  • Proficiency with tools like Google Search Console, Adobe Analytics, SEMrush, Ahrefs, and Looker, and demonstrated experience integrating AI tools like Profound, Peec, and AirOps.
  • Strong reporting and data storytelling skills: You’re capable of translating complex SEO/AEO performance data into clear, actionable business narratives that drive business decision-making.
  • Analytical mindset: Rather than just read off traffic numbers, you consistently provide analysis that highlights the potential business impact (whether it’s related to performance, emerging trends, and opportunities in search).
  • Preferred: Experience with Craft CMS and a proven ability to drive optimization for AI-first search.
Benefits
  • Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
  • Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
  • Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
  • Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
  • Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOAEOtechnical SEOinternational SEOcontent strategiesdata analysisreportingAI optimizationCMS migrationon-page optimization
Soft Skills
collaborationcommunicationanalytical mindsetdata storytellingguidanceeducationprioritizationproblem-solvingadaptabilityleadership