Active Interest Media

Client Services Representative

• Marketing support for digital media campaigns: Provide support to ensure client campaigns are executed and delivered and clients are satisfied with their partnerships.
• Project and content management: Create promotional schedules, track, manage, and report on performance for both custom and sponsored editorial content, including landing pages, video, webinars, whitepapers, various sponsorships, sweepstakes, and events, and social media campaigns.
• Champion the day-to-day management of marketing campaigns, ensuring all elements are delivered accurately and on schedule.
• Assist with creative content review and provide feedback to ensure all marketing materials align with the partner and brand messaging.
• Reporting & analytics: Report on key metrics for paid media plans to provide a post campaign analysis with appropriate KPI Benchmarks.
• Monitor campaign performance by gathering data insights from reporting to evaluate effectiveness and offer optimization recommendations.
• Integrated program development: Cultivate innovative ideas and help in the creation of compelling sponsorship packages tailored to meet advertisers' objectives.
• Identify and develop new sponsorship opportunities and optimize existing programs to drive new and incremental revenue.
• Includes collaboration on content development and brand strategy.
• Share valuable insights with the team by understanding industry trends and competitor activities.
• Stay up to date with current technologies and trends in social media, design tools and applications.

Marketing Manager – Client Services

Account Manager

• Manage and grow a portfolio of national accounts while actively prospecting new business opportunities.
• Develop integrated client strategies across print, digital, trade shows, and marketing services to maximize revenue potential.
• Deliver compelling sales presentations tailored to client needs and market opportunities.
• Provide ongoing client support, resolve challenges, and ensure high satisfaction.
• Stay current on industry trends, competitor activity, and emerging opportunities.
• Track and report sales activity using CRM systems (Salesforce/Naviga).
• Consistently achieve or exceed assigned sales goals.
• Collaborate with internal teams to develop marketing campaigns and promotions.

Marketing Manager – Client Services

National Sales Account Manager