Active Interest Media

Operations

• Own end-to-end planning, coordination, and logistics execution across multi-day affinity travel tours
• Activate existing relationships with local ground operators
• Build and manage master operations timelines for tours
• Serve as a liaison with the customer service team
• Prepare complete trip operations documents

Tour Operations Manager

Account Manager

• Drive revenue across a multi-platform ecosystem: Digital Advertising, Events & Experiential, Custom Content & Branded Media, Data & Audience Intelligence, Print

National Sales Account Manager – Home Building Group

• Drive revenue across a multi-platform ecosystem: Digital Advertising, Events & Experiential, Custom Content & Branded Media, Data & Audience Intelligence, Print
• Inspire Passion, Build Community, Drive Growth with AIM Media
• Connect brands with millions of passionate enthusiasts through trusted content, vibrant communities, and powerful storytelling

National Sales Account Manager – Gardening

Events

• Own and execute the end-to-end conversion rate optimization strategy to increase lead generation through building targeted interest lists and desired actions across digital marketing channels.
• Execute consumer ticket and tour spot sales campaigns across all events and tours, working within sales plans and revenue targets set in partnership with leadership.
• Design, launch, and analyze A/B tests to optimize website pages, pricing, landing pages, and digital funnels.
• Partner with editorial to spearhead website strategy and enhancements to drive awareness and engagement with our tours and consumer events among prospective attendees.
• Champion and optimize paid media campaigns (SEM, SEO, display, social) to generate high-quality leads and effectively guide customers through the pre-purchase journey.
• Provide transparency into performance through KPIs, reporting, and insights that drive continuous improvement through insightful recommendations.
• Together with editorial, produce post-event content packages (recap emails, photo highlights) in to extend the event experience and reinforce the value of attending.
• Contribute to ongoing team efforts to develop and optimize lead nurturing programs (email, retargeting, Salesforce Personalization) to shorten time from lead to conversion.

Marketing Manager – Tours and Events

• Lead and modernize digital advertising operations
• Ensure flawless execution of paid digital campaigns
• Build and develop a high-performing team
• Partner with Sales to improve campaign performance
• Elevate reporting from data dumps to strategic insights
• Act as a primary bridge between Sales and Operations

Tour Operations Manager

National Sales Account Manager – Home Building Group

National Sales Account Manager – Gardening

Marketing Manager – Tours and Events

Digital Advertising Operations Manager