Director of Event Marketing

Active Interest Media

Director of Event Marketing responsible for leading strategy and growth for AIM’s event portfolio. Focused on expanding owned Signature Events and creating sponsorship opportunities.

Posted 7/3/2026full-timeRemote • 🇺🇸 United StatesLead💰 $75,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in event marketing strategy development, including innovative sponsorship programs and cross-functional collaboration. Proven ability to enhance brand presence through creative event concepts and effective management of event logistics.

Highest-signal resume keywords

Event Marketing Strategy DevelopmentSponsorship Program CreationCross-Functional CollaborationEvent Management ExperienceCreativity in Event Concepts

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event ManagementEvent ProductionSponsorship ActivationAudience Experience DesignRevenue Generation Strategies

Soft Skills

CreativityEnthusiasmCross-Departmental Communication

Certifications & Qualifications

College Degree

Industry Keywords

Media IndustryHome Building MarketingEnthusiast MarketingTrade ShowsConferences

About the role

Key responsibilities & impact

Develop and lead AIM’s event marketing strategy across owned events, partner events, trade shows, conferences, and brand activations.
Reimagine AIM’s current event roster with new formats, new locations, new audience experiences, and more contemporary sponsor opportunities.
Create differentiated sponsorship programs that replace basic tiered packages with custom activations.
Partner with sales leadership to create sponsor-ready event packages that generate meaningful revenue.
Work with editorial, audience, marketing, sales, creative, and operations teams to ensure events reflect AIM’s brand authority.
Improve AIM’s presence at events the company attends by developing clear objectives, booth/activation strategy, meeting plans, and content capture opportunities.
Identify new event concepts, venues, cities, partnerships, speakers, influencers, makers, experts, and experiential formats that can create excitement.

Requirements

What you’ll need

College Degree is required
5-10 years of progressive event management and production experience
Creativity, enthusiasm and an “unboring” approach to projects and work life is encouraged.
Experience in the media industry, home building and enthusiast marketing is a plus.
Strong ability to work cross-functionally across departments and through key constituents.

Benefits

Comp & perks

Health insurance
Flexible work arrangements