Activate Games

Digital Marketing

• Serve as a leader, mentor, and team player—providing strategic guidance while contributing to execution.
• Define and implement Activate’s digital marketing strategy in alignment with business goals.
• Monitor industry trends and emerging technologies to keep Activate ahead of the digital curve.
• Collaborate cross-functionally with Sales, Product, and Creative to ensure unified messaging and execution.
• Oversee the development and implementation of SEO strategies to increase organic visibility and improve search rankings.
• Conduct keyword research, competitive analysis, and guide on-page/off-page optimization.
• Collaborate with content creators to ensure SEO best practices are integrated into content development.
• Lead the planning and management of paid media campaigns across Google Ads, Meta, and other digital platforms.
• Manage budgets, bid strategies, and audience targeting to maximize ROI.
• Analyze campaign performance and implement data-driven optimizations.
• Design and execute targeted email campaigns to drive engagement, conversion, and retention.
• A/B test subject lines, content, and CTAs to optimize performance.
• Monitor deliverability, open rates, click-through rates, and conversions.
• Increase brand awareness through development and implementation of a cohesive marketing plan, ensuring development and implementation aligns with Activate’s short-term and long-term objectives for global expansion.
• Manage CRM platforms (e.g. Braze, HubSpot) to enhance customer segmentation, engagement, and retention.
• Develop and optimize customer journeys and lifecycle marketing strategies.
• Leverage data insights to personalize communications and improve customer experience.

Digital Marketing Leader

Manager

• Oversee day to day operations including interpreting and communicating company expectations
• Create a lasting experience with customers and ensure their satisfaction is a top priority
• Help maintain brand consistency through positive customer experiences and local event involvement
• Provide regular updates to Regional Leader on store operations and facility issues
• Audit and own the inventory process flow for maintenance, merchandise, and vending products
• Lead in the hiring of new employees and create a talent pipeline

Store Leader – Store Manager

Human Resources

• Investigate new regions of operations to comply with and remain competitive in the market
• Identify recruitment and selection strategies to attract top talent to lead Activate store operations
• Responsible to maintain and update job profiles, interview guides, create postings for approval that are consistent with our corporate brand and brand messaging
• Prescreen candidates and ensure recruitment process is updated in HRIS
• Schedule and participate in interviews with hiring leaders for designated roles
• Coordinate onboarding and offboarding process
• Audit folders of the HRIS and SharePoint for completeness and for accuracy of documentation within the folders
• Ensure Payroll and HRIS systems are communicating consistent information
• Develop templates and reporting on HR metrics; provide data driven HR reporting
• Work with the team to initiate team building activities and provide administrative support with events
• Conduct reporting and analysis on the results of Employee Experience and Employee Wellbeing surveys
• Develop presentations for training, and ensure proper tracking of all required training
• Research legislative requirements and assess compliance in various jurisdictions in the US
• Prepare reporting, research and analysis on Job evaluation/Pay equity legislation and reporting requirements and submissions
• Update policies and policy wording as requested
• Ensure proper tracking of all compliance training; participate in training rollout and execution
• Maintain accurate employee file by supporting administration of employee requests and leaves including protected leaves, and workers compensation claims

Digital Marketing Leader

Store Leader – Store Manager

Human Resource Generalist