VP of Marketing
OVERJET
SaltStack
Marketing Director – Podcast/Twitch Creator
Action for the Climate Emergency
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $109,000 per year
Job Level
Lead
About the role
- Drive the creation and execution of innovative streaming and long-form creator partnerships; Explore, develop, and test new campaign ideas, frameworks, and platforms; Build a program of subject matter experts and place them onto podcasts and streaming platforms; Implement scalable processes for experimenting with content formats, platform activations, and compensation structures; Identify and leverage emerging trends in creator marketing; Optimize creator sourcing and outreach strategies; Manage a large number of creators throughout every phase of content creation; Establish best practices for onboarding, activating, and nurturing long-term creator relationships; Develop brand/channel guidelines; Foster a community of large creators and relationships with talent managers and agencies; Coordinate with ads team to boost and repurpose creator content for digital ads and negotiate usage rights; Manage creator marketing and communications vendors; Work with research teams on RCTs around the Creator Collective program; Ensure influencer campaigns are compliant with platform, federal, state and local policies; Lead brainstorming sessions; Participate in funder pitch calls and campaign meetings; Collaborate with internal teams to integrate creator partnerships; Manage SMS opt-in pathways, keywords and tracking links/processes; Use analytics and internal Google Looker dashboards for reporting and analyzing work
Requirements
- Proven leadership experience in creator/influencer marketing, ideally with 8+ years of direct campaign and creator management experience; Well-versed in streaming, podcast and Twitch parasocial landscapes; Experience booking appearances on podcasts/streams; Creative, out-of-the-box thinker; Strategically-minded and well-versed in tactics that drive clicks and actions; Mastery of core social media platforms (TikTok, YouTube, Instagram) and emerging channels (podcasts, streaming, Twitch); Strong copywriting skills; Deep experience managing digital campaigns and fluency with common digital tools; Rigorous eye for detail; Solid gut instinct for content review (profanity, fact-checking, political appropriateness); Thrive in a fast paced agile organization; Desired: experience with HypeAuditor, Upfluence, Creator IQ; Advertising/marketing background; Knowledge of social media platforms and creators; Expertise or willingness to master trends in clean energy/renewables, policy, politics, climate and culture; Current understanding of energy issues and climate; Excellent oral and written communication skills in English; Strong computer skills (Google Suite)
