Acronis

Senior Director, EMEA Marketing

Acronis

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Own and execute the EMEA marketing strategy, aligning regional and sub-regional plans to global priorities and sales targets
  • Partner closely with EMEA sales leadership to drive pipeline, revenue, and market impact
  • Build, lead, and develop a high-performing regional field marketing team across multiple countries and operating models
  • Drive scalable demand generation programs, including targeted account marketing, regional campaigns, and local execution
  • Lead regional thought leadership and third-party programs to increase awareness and engagement with key decision-maker audiences
  • Leverage data and insights (e.g., Salesforce, intent data, marketing analytics) to guide targeting, prioritization, and optimization across the buyer journey
  • Design and execute impactful customer experiences and events that drive engagement, advocacy, and action
  • Deliver regionally aligned channel and alliance marketing programs in partnership with channel sales and marketing teams
  • Support the development of customer stories, use cases, and advocacy programs that highlight Acronis’ value and differentiation
  • Build strong cross-functional relationships to deliver a consistent, high-quality Acronis experience for customers and partners
  • Leverage AI, automation, and data-driven technologies to improve marketing efficiency, scalability, and impact across demand generation, campaign execution, and performance optimization

Requirements

  • 8–10+ years of marketing experience within a technology and/or SaaS company, ideally in a high-growth, B2B environment
  • Proven success leading regional or field marketing teams with clear revenue and pipeline impact
  • Strong experience partnering with sales leadership in a matrixed organization
  • Demonstrated ability to drive demand generation, account-based marketing, and regional campaigns at scale
  • Data-driven mindset with experience using Salesforce, Marketo, and broader MarTech ecosystems
  • Experience leveraging AI, automation, or advanced analytics to drive marketing efficiency, scale, and measurable business outcomes
  • Strong strategic thinking paired with hands-on execution
  • Excellent communication and stakeholder management skills, with the ability to influence at all levels
  • Highly organized with strong project and program management capabilities
  • Bachelor’s degree required (Marketing, Business, Communications, or related field preferred)
  • Willingness to travel within the region up to ~30%
Benefits
  • Professional development opportunities
  • Flexible working hours
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationaccount-based marketingregional campaignsmarketing analyticsproject managementprogram managementstrategic thinkingcustomer experience designdata-driven marketingsales pipeline management
Soft Skills
communicationstakeholder managementinfluenceorganizational skillsleadershipteam developmentcollaborationexecutionanalytical mindsethigh-performance team building
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications