Acosta

Social Media Specialist

Acosta

full-time

Posted on:

Location Type: Hybrid

Location: Bentonville • United States

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Salary

💰 $62,000 - $72,000 per year

About the role

  • Execute and contribute to integrated social media strategies aligned with broader B2B and B2C marketing initiatives
  • Manage and grow social media accounts for Product Connections, with a strong focus on audience growth, engagement, and brand awareness
  • Plan, build, and maintain content calendars while ensuring consistent, on-brand messaging
  • Define, track, and optimize key social media KPIs to measure performance and impact
  • Collaborate with digital, creative, multimedia, and production teams to develop compelling graphics, video, and multimedia content
  • Establish and maintain a distinct, professional brand voice for Product Connections and each client—aligned to brand vision and messaging
  • Develop platform-specific content for channels including Instagram, Reels, Stories, TikTok, LinkedIn, Facebook, Pinterest, and more
  • Capture and produce original photo and video content tailored to each social platform
  • Implement social media SEO best practices, aligning content with campaign-based keyword and SEO strategies
  • Monitor engagement, SEO performance, and audience behavior to continuously optimize content
  • Build and nurture relationships with industry professionals and influencers to strengthen brand presence
  • Work flexibly across environments, including the PC office, studio, and off-site locations as needed
  • Occasionally support social media initiatives during evenings or weekends based on campaign needs

Requirements

  • 3+ years of professional experience in social media, marketing, communications, or a related field
  • Bachelor’s degree in Marketing or a related discipline
  • Strong understanding of B2B and B2C marketing strategies and how social media supports broader business goals
  • Proven knowledge of major social media platforms and tools, including Instagram, LinkedIn, TikTok, Facebook, X (Twitter), Pinterest, Later, Canva, and similar platforms
  • Experience using visual storytelling and social listening to create engaging, on-brand content
  • Solid understanding of social media KPIs, analytics, and performance optimization
  • Familiarity with social media SEO and keyword-driven content strategies
  • Experience conducting audience and buyer persona research to inform content decisions
  • Basic experience with photo editing, graphic design tools, and multimedia file management
  • Understanding of multimedia specifications, including aspect ratios, resolutions, and file formats
Benefits
  • Acosta Group is an equal opportunity employer
  • Reasonable accommodations for applicants with disabilities
  • Supportive, collaborative, and inclusive culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementcontent creationSEO best practicesaudience researchperformance optimizationvisual storytellinganalyticsgraphic designphoto editingmultimedia content production
Soft Skills
collaborationcommunicationrelationship buildingflexibilityengagementbrand awarenessstrategic thinkingcreativityorganizationattention to detail
Certifications
Bachelor’s degree in Marketing