Acorns

Product Led Growth Marketing Manager – ASO

Acorns

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Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $57 - $67 per hour

About the role

  • Own and implement the strategy for App Store Optimization (ASO) for our core brands across both the Apple App Store and Google Play Store to maximize organic downloads and increase overall visibility for key search terms.
  • Design, execute, and analyze A/B and multivariate tests for mobile conversion flows, from initial landing pages to final sign-up, to improve acquisition efficiency and quality.
  • Identify and implement product-led growth (PLG) initiatives that leverage the core product experience to acquire and activate new customers, such as referral loops and viral mechanics.
  • Partner with Product and Growth Engineering to implement and measure marketing-led experiments in the product onboarding flow.
  • Conduct in-depth data analysis to monitor funnel performance, identify drop-off points, and translate insights into actionable product and marketing initiatives.
  • Collaborate with Lifecycle and Paid teams to ensure initiatives complement paid and retention efforts.
  • Collaborate closely with Product, Engineering, Design, and Marketing teams to prioritize and launch experiments that drive measurable growth and align with the overall business objectives.

Requirements

  • 3+ years of hands-on experience in a growth-focused role, with a strong emphasis on App Store Optimization (ASO) and conversion rate optimization (CRO).
  • Proven track record of designing and executing A/B tests that resulted in significant, measurable increases in acquisition or conversion rates.
  • Experience working cross functionally with Product and Engineering teams to design and measure technical experiments.
  • Expertise in analyzing large datasets and using tools like Google Analytics, Amplitude, or similar platforms to derive actionable insights.
  • Strong understanding of mobile acquisition channels and the levers of product-led growth.
  • Exceptional project management skills and the ability to drive cross-functional projects to completion.
  • Hunger to deliver game-changing products.
  • Exceptional drive and precision in delivery.
  • A belief that your work is tied to your life's mission.
Benefits
  • Competitive hourly rates.
  • Talented and motivated team who care deeply about one another, our mission, and our customers.
  • The rare opportunity to create a new world, solving big societal challenges through meaningful work.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
App Store Optimization (ASO)conversion rate optimization (CRO)A/B testingmultivariate testingdata analysisproduct-led growth (PLG)mobile acquisitionfunnel performance monitoring
Soft Skills
project managementcross-functional collaborationdriveprecision in delivery