ACLED

Growth Marketing

• Own and execute ACLED's growth strategy across key channels, with a focus on pipeline generation and audience expansion
• Build and optimize multi-channel campaigns that drive engagement, conversion, and revenue
• Develop and continuously improve lead generation and nurturing funnels in partnership with sales
• Own the email program end-to-end (newsletters, nurture sequences, campaign sends)
• Segment audiences and personalize messaging to improve engagement and conversion rates
• Build automated workflows and lead scoring within CRM and automation tools (e.g., Salesforce)
• Continuously test and optimize subject lines, content, and cadence based on performance data
• Own the overall strategy and execution of industry events, webinars, and virtual roundtables as a core growth channel
• Identify themes, speakers, and target audiences aligned with ACLED's commercial priorities
• Drive webinar promotion, registration, attendance, and post-event conversion
• Translate ACLED's data products and insights into clear, compelling value propositions and messaging
• Track, measure, and report on campaign performance across all channels (email, events, webinars, digital)

Growth Coordinator

Content Marketing Manager

• Create marketing materials for business decision-makers.
• Design social media carousels and infographics.
• Produce polished multimedia content tailored for corporate audiences.
• Develop compelling visual narratives demonstrating business value.
• Audit and refine website visuals for accessibility and clarity.
• Coordinate with teams to align visual messaging across channels.

Growth Coordinator

Associate Corporate Content Designer