Define and execute the credit-based marketing strategy to leverage credit, customer, and alternative data to market the right product to the right person at the right time.
Define strategy, devise appropriate targeting and creative strategies, and manage P&L performance of the Direct Mail acquisition channels.
Independently perform deep-dive campaign analysis; Comfortable pulling data, attribute performance, and identifying optimization opportunities.
Drive the adoption, growth, and optimization of credit-based acquisition strategies at key marketplace partners (e.g., Lightbox) and D2C channels.
Establish and maintain a sustainable, profitable DM program to supply the leads necessary to fuel aggressive growth objectives.
Partner with the Product team to define a streamlined user acquisition path for pre-screened customers and work with Credit Risk to ensure alignment of underwriting criteria.
Explore mechanisms to reduce cycle times and the cost of direct mail while remaining responsive to business lead demand.
Collaborate with data science, underwriting, marketing, and sales teams to drive improvements in credit-based targeting models by testing data enhancements and data sources.

Requirements

A minimum of seven years in marketing, risk, analytics, and/or product, with hands-on experience growing high-volume, high-frequency direct marketing campaigns for financial products
Strong business sense coupled with outstanding project management and communication skills
Deep experience working directly with credit bureaus and/or credit-based lenders or lending marketplaces
Demonstrated depth of knowledge in the credit-based data environment, specifically using credit and alternative data to develop targeting strategies and marketing campaigns
Proficient in SQL, Python , or other coding languages to conduct independent, granular campaign analysis
A "can-do" attitude with a passion for achieving results through leading cross-functional teams and a desire to continuously improve processes through testing.
An upbeat, optimistic personality with a growth mindset.

Benefits

Hybrid and remote work opportunities
401 (k) with employer match
Medical, dental, and vision with HSA and FSA options
Competitive vacation and sick time off, as well as dedicated volunteer days
Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
Up to $5,250 paid back to you on eligible education expenses
Pet care discounts for your furry family members
Financial support in times of hardship with our Achieve Care Fund
A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLPythoncampaign analysiscredit-based marketingtargeting strategiesdirect marketingdata enhancementsdata sourcesP&L managementcredit data

Soft Skills

project managementcommunicationbusiness sensecross-functional leadershipresults-orientedgrowth mindsetoptimismcan-do attitudeprocess improvementcollaboration