Aceable

Lifecycle Marketing Manager

Aceable

full-time

Posted on:

Location Type: Remote

Location: California • Colorado • United States

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Salary

💰 $80,000 - $95,000 per year

About the role

  • Drive the planning, execution, and optimization of email, push, and SMS marketing campaigns, ensuring timely delivery through coordination with internal and external stakeholders
  • Use campaign and customer data to analyze performance, surface insights, identify opportunities for improvement, and recommend data-driven campaigns, triggers, and optimizations to the marketing team
  • Design and implement A/B tests to optimize all customer communication content, subject lines, send times, and other variables
  • Monitor test results and use data-driven insights to refine future lifecycle marketing campaigns
  • Drive the migration of marketing automation platforms and ensure seamless transition without impacting campaign delivery and data integrity
  • Implement new marketing automation tools and technologies to enhance operational efficiency
  • Collaborate cross-functionally with Engineering, Product, Customer Service, Marketing, and other stakeholders to integrate marketing automation systems with other platforms, meet deadlines, and drive streamlined customer communications
  • Develop and manage custom event triggers and automated workflows to enhance personalization and engagement
  • Monitor and adjust event-based campaigns to ensure they meet business objectives
  • Ensure all email, SMS, push, and in-product messaging campaigns comply with relevant regulations, including CAN-SPAM,TCPA, CPRA, and other data protection laws
  • Stay up-to-date with best practices and industry trends for email, sms, and push communications
  • Leverage AI-powered tools to enhance personalization, optimize campaign performance, and drive scalable customer engagement strategies

Requirements

  • 5+ years of experience in email marketing, marketing operations, or a similar role
  • Proficiency with marketing automation platforms (e.g., Iterable, HubSpot)
  • Strong analytical skills and experience with reporting and data visualization tools like Power BI or Google Analytics to derive insights and make data-driven decisions
  • Proficiency with A/B testing methodologies, tools, and execution
  • Experience with custom event management and automation triggered by complex customer activity
  • Proficiency in project management tools like Jira or Trello to coordinate marketing campaigns, communicate with stakeholders, and manage timelines
  • Effective written and verbal communication skills
  • Detail-oriented with strong organizational and project management abilities
Benefits
  • Competitive total rewards (base salary + bonus/stock options, if applicable)
  • 401k match
  • Robust medical, dental, and vision benefits
  • Generous paid time off programs + 19 paid holidays per year
  • Flexible work schedule
  • Wellness programs
  • Weekly lunch, a fully stocked fridge, and plentiful snacks
  • Company events and activities (holiday events, happy hours, volunteering)
  • #PursueGrowth Reimbursement ($600 per year for full-time employees)
  • Free Roadside Assistance subscription
  • Passionate teammates excited to help you succeed and learn

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingmarketing operationsA/B testingdata analysisevent managementautomation workflowscampaign optimizationdata visualization
Soft skills
analytical skillswritten communicationverbal communicationorganizational skillsproject management