Aceable

Product Marketing

• Own the go-to-market strategy and revenue performance for Insurance and Mortgage verticals
• Lead cross-functional initiatives to launch products, drive adoption, and optimize performance across the full marketing funnel
• Serve as the strategic owner of positioning, pricing, packaging, and promotions
• Define and drive integrated go-to-market strategies and execute new product launches and feature releases
• Work cross-functionally to optimize the digital shopping experience and channel performance
• Craft value propositions, messaging frameworks, and positioning strategies
• Monitor, analyze, and report on key performance metrics (sales, conversion, channel performance, retention, customer LTV, and other KPIs)
• Partner with Product, Marketing Channels, eCommerce, CRO, Business Intelligence, B2B sales, and Creative Design to drive revenue growth
• Lead customer, competitor, and market research, synthesizing qualitative and quantitative data to inform strategy
• Contribute to a culture of experimentation and data-driven decision making

Lead Product Marketing Manager