Aceable

Lead Product Marketing Manager

Aceable

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, Colorado, Illinois

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Salary

💰 $150,000 - $170,000 per year

Job Level

Senior

About the role

  • Own the go-to-market strategy and revenue performance for Insurance and Mortgage verticals
  • Lead cross-functional initiatives to launch products, drive adoption, and optimize performance across the full marketing funnel
  • Serve as the strategic owner of positioning, pricing, packaging, and promotions
  • Define and drive integrated go-to-market strategies and execute new product launches and feature releases
  • Work cross-functionally to optimize the digital shopping experience and channel performance
  • Craft value propositions, messaging frameworks, and positioning strategies
  • Monitor, analyze, and report on key performance metrics (sales, conversion, channel performance, retention, customer LTV, and other KPIs)
  • Partner with Product, Marketing Channels, eCommerce, CRO, Business Intelligence, B2B sales, and Creative Design to drive revenue growth
  • Lead customer, competitor, and market research, synthesizing qualitative and quantitative data to inform strategy
  • Contribute to a culture of experimentation and data-driven decision making

Requirements

  • 10+ years of marketing experience, with at least 5 years in a core product marketing role
  • Proven success in both DTC and B2B (or B2B2C) environments, managing product marketing for digital products or services
  • Experience scaling businesses in earlier stage companies
  • Deep customer curiosity and a track record of leveraging research and customer insights (e.g., WTP studies, market surveys, focus groups) to inform positioning and strategy
  • Experience owning the end-to-end GTM process from launch planning to campaign and performance optimization
  • Deep understanding of performance marketing and how product marketing supports demand generation
  • Track record of driving customer acquisition and engagement through effective storytelling and persuasive messaging
  • Familiarity with mobile-first user experiences and how cross-platform behavior drives decision making and conversion
  • Excellent written and verbal communication skills with an ability to influence and align stakeholders across levels and teams