AccuWeather

Marketing Manager, Subscription Growth

AccuWeather

full-time

Posted on:

Location Type: Remote

Location: Pennsylvania • United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Define and execute the marketing strategy for Premium+ subscriptions across AccuWeather app and web properties, including Partner GTM strategy (offers, messaging, lifecycle flows).
  • Own app marketing initiatives beyond subscriptions, including user engagement programs, app rating and review growth, and experimentation to improve overall app health and quality signals.
  • Act as the primary marketing owner for subscription and upgrade experiences in partnership with Product.
  • Partner closely with Product, Engineering, Analytics, and Consumer Revenue teams to align product roadmap, offers, messaging, and upgrade experiences.
  • Drive conversion optimization across in-app, web, and lifecycle touchpoints, including upgrade modals, notifications, landing pages, and purchase flows.
  • Design and run lifecycle marketing programs spanning in-app messaging, push notifications, and email marketing to move users from free to trial to paid and retained subscribers.
  • Plan and execute seasonal, always-on, and promotional campaigns tied to weather moments, product launches, and key calendar events.
  • Drive a high-velocity experimentation cadence across creative, copy, offers, timing, and audience segmentation, with a focus on continuous learning and improvement.
  • Collaborate with Paid Media and Acquisition teams to support subscription-focused growth initiatives and high-propensity audiences.
  • Translate user behavior, funnel performance, and campaign results into clear insights and recommendations for stakeholders.
  • Develop clear and compelling creative briefs, test plans, and strategic documents to guide internal teams and external partners.
  • Ensure consistent Premium+ value proposition and brand alignment across all consumer-facing touchpoints.
  • Manage timelines, priorities, and cross-functional dependencies to ensure high-quality execution.
  • Performs other duties as assigned.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 5–7 years of experience in growth marketing, product marketing, lifecycle marketing, or consumer subscription marketing.
  • Experience optimizing marketing strategy for mature products in high-scale environments.
  • Demonstrated experience driving app and/or web conversion through testing, optimization, and lifecycle programs.
  • Strong understanding of subscription business models, free trials, pricing, retention, and churn dynamics.
  • Experience partnering closely with Product and Analytics teams in a cross-functional environment.
  • Data-informed decision maker with experience using insights to guide strategy and execution.
  • Excellent written, verbal, and collaborative communication skills.
  • Strong project management skills with the ability to manage multiple priorities and stakeholders.
Benefits
  • Health insurance
  • 401(k) matching
  • Paid time off
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingproduct marketinglifecycle marketingconsumer subscription marketingconversion optimizationapp marketingemail marketingdata analysisA/B testinguser engagement
Soft Skills
communicationproject managementcollaborationstrategic thinkinginsight generationprioritizationcreativityadaptabilityproblem-solvingstakeholder management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business