AccuWeather

Vertical Marketing Manager

AccuWeather

full-time

Posted on:

Location Type: Remote

Location: New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $70,000 - $90,000 per year

About the role

  • Develop vertical-specific messaging, case studies, webinars, one-pagers, and playbooks.
  • Identify and refine ideal customer profiles (ICPs) and key buyer personas to improve targeting and engagement.
  • Collaborate with Sales on account-level planning and execution to align marketing efforts with revenue goals.
  • Work cross-functionally with Sales, Product, Content, and Creative Services to ensure marketing content aligns with customer needs.
  • Track and report on campaign performance and vertical pipeline contribution with a strong focus on analytics, testing, and optimization.
  • Bring strong campaign development, execution, and reporting skills, leveraging data and experimentation to drive continuous improvement.
  • Explore and evaluate emerging AI-powered marketing tools and techniques to improve campaign efficiency, content creation, personalization, and team productivity.
  • Execute ABM campaigns targeted to key industries (e.g., logistics, retail, energy, manufacturing).
  • Coordinate with external marketing vendors and agencies to support execution of ABM and industry campaigns.
  • Write clear and compelling creative briefs and strategic planning documents to guide internal and external partners.
  • Support industry events, tradeshows, webinars, and other field marketing initiatives with tailored content and outreach.
  • Execute multi-channel marketing strategies, including email, digital, content, social media, and paid campaigns.
  • Continuously refine targeting strategies and messaging based on industry trends and customer feedback.
  • Manage timelines, vendors, and internal approvals for campaign assets and deliverables.
  • Ensure brand consistency across all external communications and campaign materials.
  • Performs other duties as assigned.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 3–5 years of experience in B2B marketing, with a focus on vertical, ABM, or field marketing.
  • Proven success developing content and campaigns tailored to specific industries or accounts.
  • Curiosity and foundational knowledge of AI tools and trends; ability to explore and experiment with AI platforms for marketing and productivity.
  • Familiarity with ABM and CRM tools (e.g., HubSpot).
  • Excellent written, visual, and verbal communication skills with a strong storytelling ability.
  • Strong project management skills; capable of managing multiple priorities and stakeholders.
  • Highly collaborative, with experience working across marketing, sales, and product teams.
Benefits
  • Health insurance
  • Paid time off
  • Professional development opportunities
  • Flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
campaign developmentcampaign executioncampaign reportinganalyticstestingoptimizationcontent creationpersonalizationmulti-channel marketingABM
Soft skills
communicationstorytellingproject managementcollaborationcuriosity
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business