AccountsIQ

Digital Marketing

• Developing and executing a comprehensive digital marketing strategy to drive customer acquisition, brand visibility and pipeline growth.
• Supporting and guiding the Digital Marketing Manager to consistently provide best-in-class delivery.
• Overseeing paid media campaigns across Google, Bing, LinkedIn, Meta and other platforms; optimising performance and spend efficiency.
• Managing review site strategies (e.g. G2, Capterra, Software Advice) to boost visibility, engagement and lead generation.
• Create the affiliate marketing channel for AccountsIQ.
• Overseeing SEM activity and strategies, leveraging DV360 and Google Ads tools to maximise performance.
• Advising the Senior Growth Marketing Manager to align brand and demand-generation campaigns.
• Developing and overseeing multi-channel marketing campaigns that effectively blend brand-building and demand-generation strategies.
• Establishing forecasting and reporting frameworks, tracking key metrics (e.g. CAC, ROAS and LTV) to measure success.
• Analysing data and trends to identify opportunities for optimisation and innovation across digital channels.
• Owning day-to-day management of the digital marketing budget to ensure effective allocation and ROI accountability.
• Championing innovation, testing new platforms, technologies and creative approaches to stay ahead of the curve.

Senior Digital Marketing Manager