AccessLex Institute

Senior Manager, Marketing Operations

AccessLex Institute

full-time

Posted on:

Location Type: Hybrid

Location: West Chester • Pennsylvania • United States

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Job Level

Senior

About the role

  • Oversee and streamline marketing operations to improve efficiency and effectiveness across campaigns and initiatives.
  • Continuously evaluate and improve marketing workflows to ensure optimal performance.
  • Develop and implement detailed project plans outlining key milestones, deliverables, timelines, and resource allocation.
  • Use data-driven insights and market research to inform marketing strategies and decision-making processes.
  • Gather and synthesize data from all marketing channels to evaluate campaign effectiveness, identify trends, and support strategic decisions.
  • Create and maintain performance reports to track marketing effectiveness and ROI, providing actionable insights to stakeholders.
  • Develop department-wide budget for all marketing expenses as part of the annual budget/planning process.

Requirements

  • Bachelors degree in Marketing, Business Administration, or a related field
  • Minimum of 5-7 years of experience in marketing operations, with at least 3 years in a leadership role
  • Strong strategic planning and project management skills
  • Excellent analytical and data interpretation abilities
  • Proficiency in marketing technology platforms and tools
  • Experience with Asana and Google Analytics is preferred
  • Strong business acumen and understanding of financial principles.
  • Ability to work in a fast-paced, dynamic environment.
Benefits
  • Health insurance
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing operationsproject managementdata analysismarket researchbudget managementperformance reportingstrategic planningcampaign effectiveness evaluationresource allocationROI analysis
Soft Skills
leadershipanalytical skillsbusiness acumencommunicationadaptabilitystrategic thinkingproblem-solvingcollaborationtime managementdecision-making