Senior Manager, Marketing Operations
AccessLex Institute
full-time
Posted on:
Location Type: Hybrid
Location: West Chester • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Oversee and streamline marketing operations to improve efficiency and effectiveness across campaigns and initiatives.
- Continuously evaluate and improve marketing workflows to ensure optimal performance.
- Develop and implement detailed project plans outlining key milestones, deliverables, timelines, and resource allocation.
- Use data-driven insights and market research to inform marketing strategies and decision-making processes.
- Gather and synthesize data from all marketing channels to evaluate campaign effectiveness, identify trends, and support strategic decisions.
- Create and maintain performance reports to track marketing effectiveness and ROI, providing actionable insights to stakeholders.
- Develop department-wide budget for all marketing expenses as part of the annual budget/planning process.
Requirements
- Bachelors degree in Marketing, Business Administration, or a related field
- Minimum of 5-7 years of experience in marketing operations, with at least 3 years in a leadership role
- Strong strategic planning and project management skills
- Excellent analytical and data interpretation abilities
- Proficiency in marketing technology platforms and tools
- Experience with Asana and Google Analytics is preferred
- Strong business acumen and understanding of financial principles.
- Ability to work in a fast-paced, dynamic environment.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing operationsproject managementdata analysismarket researchbudget managementperformance reportingstrategic planningcampaign effectiveness evaluationresource allocationROI analysis
Soft skills
leadershipanalytical skillsbusiness acumencommunicationadaptabilitystrategic thinkingproblem-solvingcollaborationtime managementdecision-making