Marketing Specialist
accessiBe
full-time
Posted on:
Location Type: Hybrid
Location: Melville • New York • United States
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Salary
💰 $66,300 - $81,550 per year
About the role
- Identify, vet, and engage with relevant influencers and brand ambassadors
- Support the end-to-end execution of brand campaigns within the imaging category
- Act as the primary liaison with partner agencies to coordinate production and creation of brand campaign marketing assets
- Collaborate with sales managers and account executives to drive sell-through and visibility on Amazon and other key retailers
- Manage the creation and distribution of marketing assets for new product launches
- Track the performance of marketing campaigns, paid ads, and influencer activities
- Monitor competitive activity, identify customer needs, and track unauthorized dealer activity on third-party marketplaces
- Prepare presentations for account product line reviews and pre-disclosure meetings
Requirements
- Bachelor's degree in Marketing, Communications, or relevant field or equivalent experience, plus 3 to 5 years of related experience
- Related experience in digital marketing, retail marketing, and/or agency coordination
- Strong understanding of digital retail marketing, media planning, and content creation
- Experience working with, providing creative feedback, and managing timelines with external agencies or vendors is a plus
Benefits
- Health insurance
- 401(k) Savings Plan
- Discretionary profit sharing
- Discretionary success sharing
- Educational assistance
- Recognition programs
- Vacation
- Employee referral bonus
- Employee discounts
- “Dress for Your Day” attire program (casual is welcome, based on your job function)
- Volunteer opportunities to give back to our local community
- Swag! A Canon welcome kit and official merch you can’t get anywhere else
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingmedia planningcontent creationcampaign executionperformance trackingmarketing asset creationinfluencer engagementbrand campaign managementretail marketingpresentation preparation
Soft skills
collaborationcommunicationorganizationcreativityfeedback managementliaison skillsanalytical thinkingcustomer needs identificationcompetitive analysistimeline management
Certifications
Bachelor's degree in MarketingBachelor's degree in Communicationsequivalent experience