Collecting, analyzing, and interpreting data from various sources to provide actionable insights that support strategic decision-making across the Marketing & Communications team.
Optimizing marketing performance, identifying trends, and uncovering opportunities for growth and engagement.
Aiding in the development of advertising campaigns, product management and development, digital strategy, and other creative assets and initiatives that support Access Credit Union’s vision and organizational goals.
Developing and/or enhancing dashboards and reports to communicate findings to stakeholders clearly and effectively.
Maintaining data integrity and ensuring consistent tracking across platforms.
Identifying target audiences and gathering web analytics to prepare strategies for success in marketing campaigns.
Conducting A/B testing and other experiments to evaluate marketing effectiveness.
Analyzing campaign performance, customer behavior, and market trends using tools such as Google Analytics, CRM platforms, and social media insights.
Researching members' opinions, financial habits, preferences, wants and needs – support survey execution and subsequent analytics.

Requirements

Bachelor’s degree in marketing, Business, Statistics, or a related field.
Minimum 5 years of job-related experience in data or analytics roles or related field.
Previous experience in marketing considered a significant asset.
Strong analytical skills with proficiency in Excel, SQL, and data visualization tools (e.g., Tableau, Power BI) and other reporting tools required.
Adequate knowledge of data collection methods (polls, focus groups, surveys, etc.) as well as working knowledge of CRM programs and tools.
Ability to synthesize data into insights and interpret information effectively using a wide range of analytical tools.
Familiar with both digital data and traditional business data such as penetration and brand equity.
Previous experience monitoring and analyzing traffic to digital applications—such as search engines, web analytics, etc.
Experience with marketing platforms and analytics tools (e.g., Google Analytics, HubSpot).

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

data analysisdata interpretationA/B testingdata visualizationExcelSQLGoogle AnalyticsTableauPower BICRM

analytical skillscommunicationstrategic decision-makingsynthesis of datainterpretation of information