Acadia

Operations

• Establish Acadia’s agency-wide process for trafficking and QA, from insertion order to launch and through reporting; including setup of Google Campaign Manager and trafficking templates.
• Work closely with media planning and buying teams as well as platform specialists to identify, codify, and document campaign handoff requirements.
• Execute or oversee campaign setup and trafficking in Google Campaign Manager, supporting activation in DSPs such as DV360 or The Trade Desk, and social platforms as needed.
• Maintain ongoing monitor of inputs into established process from collaborating teams, with an intent to maintain adherence to the established, agency ad ops process.
• Manage and implement third-party measurement and verification tags such as IAS, MOAT, DoubleVerify, and other relevant vendors when needed.
• Conduct thorough quality assurance including use of Campaign Manager preview links, testing environments, Chrome DevTools, Google Tag Assistant, and related QA tools.

Manager, Ad Operations – Trafficking